Central Pattana Welcomes Global Brand "MUJI" to Central Korat, Tapping into the Province's Strong Market Potential and High Purchasing Power of Tourists and Locals

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: "Central Pattana welcomes MUJI, the leading Japanese lifestyle brand, to Central Korat. This milestone reaffirms Central Pattana's position as Thailand's number one shopping center and the top destination for global brands looking to expand their business nationwide while reaching a broader customer base across the country. The opening of MUJI Central Korat complements and caters to the evolving lifestyles of Korat residents, tourists, and a rapidly expanding local population"

*Nakhon Ratchasima is a province with strong economic and investment potential. The Tourism Authority of Thailand aims to attract at least 10 million tourists to the province in 2024, generating 20 billion baht in revenue. As the economic hub connecting central and northeastern Thailand, Nakhon Ratchasima boasts a large population, high purchasing power, and abundant natural, historical, and cultural resources. This aligns with the government's policy to position Korat as the "Gateway to the Northeast," a center for civilized tourism, and high-value agriculture.

MUJI at Central Korat offers a diverse range of products with a simple, authentic Japanese style, emphasizing quality and meticulous craftsmanship. The production process reflects a commitment to sustainable resource use, earning the trust of people worldwide and serving as a model for inspiring a minimalist and self-sufficient lifestyle. Additionally, MUJI pays close attention to the organization and clear zoning of products, ensuring it meets the needs of daily life comprehensively, all in one place. It's set to become a must-visit shopping destination in Korat, featuring the following zones:

1. Garments Zone: a wide range of clothing for men, women, and children is available, focusing on comfort, simple designs, and versatility for everyday wear. The selection also includes sneakers, sandals, socks, and various bags
2. Household products & Furniture Zone: caters to the needs of busy homeowners, offering a wide range of products to simplify daily life. Categories include Cleaning Tools: brooms, mops, dust brushes, dustpans, and refillable cleaning tools, Home Storage: storage boxes, drawers, and organizers, Bathroom Accessories: mirrors, soap dispensers, toothbrush holders, and towels, Laundry: hangers, ironing boards, laundry nets, and foldable hangers, Aroma & Fragrance: diffusers, candles, aroma stones, and incense, Kitchen Accessories: food storage containers, spice jars, glasses, mugs, and water bottles, Bedroom Accessories: bedding sets, down pillows, polyester pillows, blankets, and slippers, Home Appliances: large and small fans, table fans, picnic stoves, hairdryers, rice cookers, ovens, and vacuum cleaners and our furniture selection features simple, multi-functional designs made from environmentally friendly materials, perfect for any room in your home
3. Health & Beauty Zone: a wide range of skincare, body care, and hair care products, as well as makeup tools, cosmetics, and various aromatic fragrances. Our products are distinguished by their natural ingredients and are free from harmful chemicals
4. Stationery Zone: One of our most popular products is known for its simple design, high quality, and affordable price. It's perfect for both everyday use and creative projects. Our wide range includes pens, pencils, notebooks, and planners
5. Travel Items Zone: designed for more convenient travel, our products include luggage, neck pillows, mesh organizers, refillable bottles in various sizes, shaving kits, travel toothbrushes, and jewelry and medicine cases
6. Snacks & Instant Food Zone: Indulge in a wide variety of Japanese-style Muji sweets, including Baumkuchen cakes, chocolate-covered strawberries, chocolate-coated nuts, Dorayaki pancakes, mini ramen, and many more

to support the local community, Muji Central Korat has created a "Muji Community Market" where local vendors can sell their products for free. Muji carefully selects local businesses with a variety of interesting products such as art, handicrafts, drinks, and food. The participating vendors rotate monthly to provide more opportunities and support local entrepreneurs in Korat. Additionally, Muji plans to collaborate with community enterprises to help solve problems, add value to local products, create jobs, and boost the local economy in Nakhon Ratchasima

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