Chia Tai Man, When the Pioneers Join Forces with the New Generation, Growing Together With Stability

An organization over a century old to grow and overcome challenges in each era is not only attributed to the development of products and services that meet market needs, but also to human resources. Shaping a large group of people to have a shared vision and unity requires trust and conviction. At Chia Tai, we uphold integrity as a fundamental core value, which has become a key trait and identity of Chia Tai people, or what we call 'Chia Tai Man'.

Chia Tai Company Limited, Thailand leading innovative agricultural company, and one of the Thai companies with over a century of history, is an organization that is old but not aged. This is due to the human resources strategy led by the new-generation leader, Mr. Burin Piyatassanakul, Assistant Vice President Human Resources Department, who has successfully blended the work of pioneering employees with new-generation talent. Additionally, he has driven changes in various departments (Transformation) to enhance work efficiency.

Mr. Burin said, "'Chia Tai has been in the agriculture business for over a century, which has resulted in a diverse workforce in terms of age and skills. We are able to work together effectively. Currently, we have improved our work processes, such as integrating a Customer Relationship Management (CRM) system to analyze customer data. This allows us to create products, services, and solutions that meet market needs across the entire value chain. Additionally, the Human Resources department has implemented the Oracle HCM system to enable our employees across Thailand to easily and quickly access centralized information."

Developing the pioneers while attracting the new generation.

To ensure that the pioneer generation can keep up with the times, we have promoted skill development by adapting work methods (Reskilling) while also enhancing new skills (Upskilling). At the same time, we provide opportunities for the younger generation to present new ideas, supported by guidance from experienced individuals. The integration of ideas from both generations helps bridge gaps, leading to improvements and development that have driven Chia Tai to successfully move into the modern era.

Chia Tai Man: The Key to Over a Century of Success

Within this great organization, we cultivate our employees with four core values: Integrity, Innovation, Partnership, and Passion. These values, along with ten key personality traits, form the identity of the Chia Tai Man, empowering everyone to create with a shared purpose of advancing the Thai agricultural industry.

"To assure that the organization achieves its goals, employees must be developed effectively. Therefore, we have a policy to unlock the potential and enhance the capabilities of every employee at all levels by providing training that is tailored to their roles. This ensures that everyone has the necessary knowledge and skills, whether it's empowering team leaders with management skills or providing specialized training, such as for plant breeders or sales staff. Additionally, we have a Talent & Successor Development program to continuously develop talented individuals. We believe that when employees are happy and able to do their work, success follows," Mr. Burin added.

An opportunity-driven organization with the concept of a Happy Workplace.

At Chia Tai, we provide a workplace that feels like home for our employees, ensuring that they can enjoy happiness every day at work. This is divided into three areas: 1) Happy Body & Mind: We promote good physical health and strengthen mental well-being. We have a fitness room, the Chia Tai Care For Your Mind program, and emphasize diversity with benefits such as marriage leave and equal treatment for all differences. 2) Happy Living: Work with happiness and balance in life. The office environment is designed to be relaxing, with green spaces for rest and communal work areas where employees from different teams can meet, chat, and collaborate across departments, fostering creativity for new benefits. 3) Happy Teamwork: We encourage a culture of teamwork, where employees from different departments can actively participate and work together. This gives everyone the opportunity to learn, grow, and fully express their potential and ideas.

With the corporate values that shape the identity of Chia Tai Man, working at Chia Tai is more than just a career. It is a place where pioneers can unite with the new generation to drive Chia Tai to become one of the organizations that has grown alongside the Thai people for over a century. For those interested in joining the Chia Tai family to help drive Thai agriculture towards a sustainable new era, more information is available at https://www.chiataigroup.com/joinus

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