Phyathai-Paolo Hospital Group Wins 'Asia's Marketing Company of the Year 2024' Award at the AMF Asia Excellence Awards in the Philippines

Phyathai-Paolo Hospital Group has been recognized as a leader in the Thai healthcare industry by winning the "Marketing Company of the Year 2024" award at the Asia Marketing Excellence Awards, hosted by the Asia Marketing Federation (AMF) in October. The award was accepted by Mr. Supakorn Phawanna Marketing Executive Director Phyathai-Paolo Hospital Group, alongside Ms. Wanida Setthasawet Corporate Brand Marketing & Public Relations Director Phyathai-Paolo Hospital Group, and Ms. Supapron Ngerndee, Business Strategy & Special Projects Manager.

Phyathai-Paolo Hospital Group is the first hospital in Thailand to receive the "Marketing Company of The Year" award from the AMF, underscoring its leadership in the healthcare sector through a vision focused on sustainable health development and meeting consumer needs across Asia. This success is a result of the collaboration of all organizational members who have created sustainable strategies that integrate technology and innovation to improve patients' quality of life in every aspect.

This award not only highlights the marketing strategies of Phyathai-Paolo Hospital Group but also restores Thailand's presence in this recognition after a seven-year hiatus. An article on the group's achievements will be published in the AMF's journal, sharing their success with marketers globally.

Innovative Comprehensive Healthcare Enhancing Quality of Life

Phyathai-Paolo Hospital Group offers health products and services covering the entire Customer Health Journey, from prevention and treatment to rehabilitation. Innovations include AI EKG technology for accurate heart rhythm readings, Never Pressure Injuries (NPI) mattresses designed to enhance patient comfort, and the Health Up application, which continues to evolve to offer seamless health services both online and offline, including doctor appointments and telecare consultations. These initiatives reflect the organization's commitment to marketing excellence alongside sustainable healthcare.

Towards a Sustainable Future and Social Value Creation

We are committed to leading in comprehensive healthcare by introducing innovations that enhance patient quality of life and implementing marketing strategies that create sustainable value. We prioritize creating an organizational culture that encourages continuous innovation and development, ensuring high-quality healthcare services for patients at every stage of life.

A Model for Healthcare Marketing in Asia

This award not only honors Phyathai-Paolo Hospital Group but also serves as an inspiration for other organizations in Asia to incorporate innovation and marketing to create valuable experiences for healthcare consumers.

Looking ahead, Phyathai-Paolo Hospital Group will continue to drive its mission of sustainable healthcare leadership and establish Thailand as a hub for world-class health services, ultimately improving the quality of life for the Thai population.