Bridgestone Reinforces Motorsport Leadership, Igniting Adrenalin with "POTENZA Adrenalin RE004" and Revealing Tire Development Trick to Unleash the Thrill of Driving
Bridgestone has reinforced the Company's global leadership in motorsport, moving toward a "sustainable premium brand" and supporting the development of "motorsport culture." Recently, Bridgestone Thailand has ignited adrenaline among customers and sports-driving enthusiasts, giving them the experience of high-performance sporty driving by introducing the "POTENZA Adrenalin RE004" tire, bringing racetrack technology to road cars. Bridgestone has also unveiled high-performance sport tire development trick to meet customer needs for thrilling, precise cornering, safety, and enhanced urban driving excitement, whereas the exciting stories of high-performance sport tire were showcased through online platforms, motor show, and motorsport events, including the 46th Bangkok International Motor Show and Street Doc Festival in PT Maxnitron Racing Series 2024, Songkhla province.
In addition to Bridgestone's unique innovations aimed at enhancing sporty driving experiences, the high-performance POTENZA Adrenalin RE004 tire was also tested on the legendary Mitsubishi Lancer Evolution 8 MR, a rally (WRC) all-wheel-drive sedan from Japan with advanced technology. Known for its iconic 4G 63 engines with 280 horsepower, this car allowed Bridgestone to fine-tune the tire's design for optimal performance. Back in 2005, Bridgestone imported the vehicle, one of only seven full-body imports in Thailand to develop and test various high-performance sport tire family at the Thai Bridgestone Proving Ground, including POTENZA G3, POTENZA RE001, and POTENZA RE002, all designed to deliver powerful, exciting, and safe driving experience for speed enthusiasts.
POTENZA Adrenalin RE004 key features include:
- Triple & Half Grooves help distribute pressure evenly across the tire's contact area with the road, providing confident cornering and braking performance on both dry and wet road surfaces.
- Wide Inside Rib increases the tire's contact area with the road surface, enhancing grip and providing confident control on both dry and wet road surfaces.
- A Shape & Aggressive Groove with Adrenalin's sporty DNA, enhancing the strength of the tread blocks and reduce tire flex during driving. This results in speed steering response and precise vehicle control.
Additionally, Bridgestone has collaborated with leading automotive influencers in Thailand to share the story and background of the POTENZA Adrenalin RE004 tires and the legendary Mitsubishi Lancer Evolution 8 MR test car from the Thai Bridgestone Proving Ground. Find out all video clips via Facebook Bridgestone Thailand: Link
Please stay tuned to experience the excitement of the POTENZA Adrenalin RE004 and the Mitsubishi Lancer Evolution 8 MR once again next year!
For those interested in the POTENZA Adrenalin RE004 tire, you can visit Bridgestone 's dealer shops or COCKPIT nationwide. For out more product details via Link or Customer Service at Tel. 02-636-1555.
About Bridgestone in Thailand:
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.
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