Siam Paragon, Siam Center and Siam Discovery, The World's Best Destination for Celebration Experiences, Celebrate the 68- day festival with a world-class event

Ms. Saruntorn Asaves, Deputy Managing Director, Business Management Executive of Shopping Center Siam Piwat Co., Ltd. said, "Siam Paragon, Siam Center and Siam Discovery are global destinations that meet all lifestyle needs and are the most complete. We are committed to presenting the best to be #1 of the celebration destinations, it is a place where everyone must come to take photos and share fun and happy moments. Let's all start celebrating the festival of happiness together. Start with decorating the festive atmosphere, creating the entire area to be filled with a happy atmosphere amidst the colors that shine and reflect the magic in various dimensions. The shape of the snowflake is used as a symbol indicating the entrance to the festival of happiness. In addition, there are world-class events, packed continuously for 68 days from November 1 , 2024 - January 7 , 2025, including more than 20 major events , with many highlights, divided into World First & Pioneering, Global Collaborations, World Class Extraordinary Experiences, and Forever Sustainability.

World First & Pioneering, a collection of "first-time" phenomena

This year's festival of happiness, Siam Center, the city of trendy ideas, transforms the entire center into an art toy destination in the event The Magical Art (of) Toy Celebration. Gathering the largest number of art toys, more than 100 characters from famous brands around the world in one place. Starting with decorating the atmosphere to be a celebration full of art toys, suitable for sharing moments , taking pictures and sharing for maximum fun. And there is also an art toy festival organized continuously. From December 4 , 2024 onwards, Siam Center joins hands with Toyzero Plus. Opening " TOYZEROPLUS WORLD" First time in Southeast Asia , meet the hottest characters that are famous all over the world. Such as Butterbear It comes with a surprise box that exclusively launches the latest collection, which is the first time that TOYZEROPLUS has collaborated with Butterbear. There are also LuLu the Piggy, PP x MONSTER , Foodie Dinosaur. , and Esther Bunny

Surprises continue from December 4th to 15th , 2024. Meet TEN's CANELE 'The Wonder Winter' Pop-up Space by SM True . At Siam Center, continue with Siam Center presents Pony on Wheel x TOYCITY A major collaboration between the famous art toy industry and the first Pop-Up in Thailand, creating a special design for the festive season, making it the most suitable place to celebrate the joyful season for art toy lovers on December 17 . 2024- 7 Jan. 2568

In addition, there are many more surprises from famous brands and secret characters. In addition, within Siam Center, there are also shops and flagship stores that are a paradise for toy and art toy lovers, such as The Gundam Base, 1st floor, the first Flagship Store in Southeast Asia , Tamashii Spot Bangkok , Banpresto , Gashapon Bandai Official , Buddy Land, a collection of claw machine arsenals , JINART The FIRST Flagship Store in Thailand Yumeya , FREAK , SEEK 'N KEEP CLUB, Super! Daddy Store

Siam Paragon opens a new store to please Nintendo fans with the Nintendo Authorized Store by Synnex. On the 3rd floor of Siam Paragon, from the collaboration of Synnex (Thailand) Public Company Limited , Copperwired Public Company Limited and Siam Piwat Company Limited.

This December, Siam Paragon and Flora Park are transforming Paragon Park into a giant rose garden in the event Eternal Bloom: The Silk Rose Garden, creating a beautiful rose garden of various species in immersive rose-themed zones and new rose species that are being introduced for the first time in Thailand. Between the 5th - 15 Dec 2024

Global Collaborations Global Collaborations

This year's festive season, meet the Co-create & Collaboration between Siam Paragon, Siam Center and Molly or Nisa Srikamdee from Molly Factory Studio, a Thai artist who creates world-class popular characters, in the event Siam Paragon x CryBunny "Letting go". At Paragon Park, which is held in conjunction with the Siam Center x CryTeddy "Holding on" event Be amazed by the giant inflatable sculptures of cute characters in the middle of the city for the first time in the world! Let's go together between 20 November - 1 December 2024.

Siam Discovery collaborates with Bangkok Metropolitan Administration (BMA) and partner organizations to organize Siam Discovery Future Lab Vol. IV: Design Culture To provide a new experience, extending the word "Bangkok" in the heart of Bangkok at the Skywalk at Siam. Pathumwan Intersection, which makes Siam Discovery a landmark for tourists who have to come to take a check-in photo, Siam Discovery has therefore brought this important highlight to emphasize and create in new forms, using letters and fonts to create in various forms, presenting good things to the eyes of people around the world.

World Class Extraordinary Experiences offer extraordinary and unique experiences.

Siam Paragon and Siam Center are fully prepared to provide a superior experience. Get ready to meet " BANDAI SPIRIT HOBBY EXHIBITIONS 2024" from November 7-17, 2024 at Parc Paragon, Siam Paragon and " GUNPLA Builders World Cup in Thailand 2024" from November 13-17, 2024 at Atrium, Siam Center to search for the winner of the GUNPLA creation to represent Thailand in the world competition.

Be Amazed with a Luxury Festive Celebration for Everyone At the event " Cartier celebrates the festive season with a magical tale" The first luxury Christmas tree, standing tall in the heart of Siam Shining brightly with special festive songs from Cartier, spreading happiness throughout Parc Paragon and the cascade area of Siam Paragon, for everyone to come take photos and share their memorable moments . Throughout the festive season, luxury retailers also join in creating Luxury Festive Vibes, creating a festive atmosphere of superior happiness that everyone will be impressed with. Both the luxury window display decoration and the presentation of special collections for the festive season

The celebration of the year ! Siam Paragon holds a grand 19th anniversary celebration Siam Paragon 19 th Anniversary The Spectacular Celebration Bringing together the hottest leading artists from every trend, along with a special show and the launch of a giant art installation by world-class artist JAIME HAYON for Siam Paragon.

End the year with a countdown that is more fun than ever at Siam Paragon Glorious Countdown 2025. Meet world-class artists and Thai artists who will surprise you throughout the festival from 23 - 31 December 2024. There will also be world-class entertainment at Paragon Hall, 5th floor, Siam Paragon, including: White Party Bangkok Invite everyone to celebrate the end of the year with full happiness.

Forever Sustainability, a lifestyle that cares about sustainability

Siam Discovery The Exploratorium, the land of gift destinations, invites you to shop for specially selected gifts that are unique. In addition, there are Eco Gifts, a collection of gifts with environmentally friendly concepts from Ecotopia , and Loft, a hot specialty store with everyday surprises , preparing many special gifts.

The highlight of the festive season every year is: Sustainable Christmas Tree , which Siam Piwat through Siam Discovery is a pioneer in creating before anyone else and has been continuously operating for over 20 years. This year, Siam Discovery joins with Kasikorn Bank and GC to create an eco-friendly Christmas tree made from upcycled fabric from used plastic water bottles, designed and printed with colors from Epson, using a manufacturing process that follows environmental standards and does not contain chemicals that are harmful to humans. The colorful patterns are created with UltraChrome ink . Reflecting vibrant and striking light , in addition to being a valuable resource, it also produces a beautiful eco-friendly Christmas tree that brings joy to those who see it. In addition, Kasikornbank also provides happiness and special privileges exclusively for Kasikornbank credit card customers, covering both fashion and F&B product groups .

Siam Paragon, Siam Center and Siam Discovery are fully prepared to provide happiness, create impressions and provide special experiences beyond expectations . The World's Best Destination for Celebration Experiences and a place where everyone must come to take photos and share fun, happy and memorable moments. Press release by Supris Netekien, Assistant Managing Director - Public Relations , Siam Piwat. .