CBS organizes ASEAN and Thailand's Top Corporate Brands 2024

BCA from Indonesia Honored with ASEAN's Top Corporate Brand Hall of Fame,

DELTA Named ASEAN's Top Corporate Brand in Thailand,

BEM Honored Thailand's Top Corporate Brand Hall of Fame

Chulalongkorn Business School's Master in Branding and Marketing (MBM) Program with the Stock Exchange of Thailand and Manager Online organized "ASEAN and Thailand's Top Corporate Brands 2024" to reveal the research on ASEAN and Thailand's Top Corporate Brand values of 2024. The Chairman of Chulalongkorn University Council, Prof. Dr. Surakiart Sathirathai, presided over the award ceremony. Many CEOs showed up to receive the prestigious awards at Chulalongkorn University Auditorium on January 30th, 2025, which is the 15th Anniversary of the corporate brand valuation research.

Prof. Emeritus Dr. Guntalee Ruenrom and Asst. Prof. Dr. Ake Pattaratanakun, from the Marketing Department, Chulalongkorn Business School, who developed the Corporate Brand Success Valuation known as the CBS Valuation, said "Despite the rapid changes in economic, social, political, and technology throughout the year, we continue to valuate corporate brand values of listed companies both in Thailand and ASEAN countries using the CBS Valuation. Our research can encourage business executives to realize the importance and roles of their corporate brands which can contribute to their business growth and sustainable development goals in the long run."

In 2024, one company in Thailand was recognized for its excellent corporate brand values for 5 consecutive years. Bangkok Expressway and Metro (BEM) receive Thailand's Top Corporate Brand Hall of Fame 2024. Also, another 15 companies in various business sectors are receiving Thailand's Top Corporate Brand. They are Carabao Group (89,115 Million Bt.), Tisco Financial Group (34,079 Million Bt.), Krungthai Card (99,847 Million Bt.), Muang Thai Insurance (40,699 Million Bt.), SCG Packaging (100,594 Million Bt.), Dynasty Ceramic (13,968 Million Bt.), Asset World Corp. (53,084 Million Bt.), Gulf Energy Development (387,787 Million Bt.), Home Product Center (133,630 Million Bt.), Bumrungrad Hospital (123,342 Million Bt.), Plan B Media (16,904 Million Bt.), The Erawan Group (5,168 Million Bt.) KEX Express (Thailand) (30,270 Million Bt.), HANA Microelectronics (15,424 Million Bt.), and Jasmine Technology Solution (60,776 Million Bt.)

For ASEAN's Top Corporate Brands 2024, there are 6 companies in 6 countries received the awards: Pt Bayan Resources Tbk from Indonesia (Million USD 31,445); CelcomDigi from Malaysia ((Million USD 10,401); SM Investments Corporation from The Philippines (Million USD 11,559) ; DBS Group Holdings from Singapore (Million USD 24,725); Delta Electronics (Thailand) from Thailand (Million USD 20,294); and Joint Stock Commercial Bank for Foreign Trade of Vietnam from Vietnam (Million USD 10,799). For ASEAN's Top Corporate Brand Hall of Fame 2024, Pt Bank Central Asia Tbk from Indonesia has been recognized for its highest corporate brand values for 5 years to receive this prestigious award.