KTC Partners with COWAY to Support Thai Well-Being Amid Dust and Pollution Crisis with a Value-Driven Membership Model
KTC partnered with COWAY, a leading Korean brand in premium water and air purifiers, to expand its customer base through a subscription model. Targeting new-gen health-conscious consumers who value convenience and savings, the campaign offers financial perks for easier access to clean drinking water and essential appliances. With a KTC DIGITAL PLATINUM VISA credit card, users can enjoy safe payments, reduced monthly costs, and up to 1,200 baht cash back throughout the year. Apply online with self-service approval in just 30 minutes (New KTC customer) from February 1, 2025 to July 31, 2025.
Mr. Nattasit Soontranu, Head of Credit Card Marketing Division at Krungthai Card Public Company Limited (KTC), stated, "With climate change and rising pollution, Thailand's water filter and air purifier market continues to grow, driven by the popularity of subscription services that help the new generation manage expenses more easily. To support better living standards and ease financial concerns, KTC has expanded its partnership with COWAY, offering exclusive privileges to COWAY members who apply for a KTC DIGITAL PLATINUM VISA credit card via https://ktc.promo/coway-acq-pr In 2024, spending on COWAY products via KTC cards grew by over 60%."
Mr. Kyle Choi Ki Ryong, Managing Director, Coway (Thailand) Company Limited, revealed, "Thailand's water filter market continues to grow, the goal of enhancing customers' quality of life. We believe great health starts with small changes, and clean water is the foundation of a better life. With rising living costs, consumers are looking for long-term savings. Switching from bottled water to a subscription-based water filter can significantly cut expenses. For example, buying bottled water costs about 28 baht per day, which is 840 baht per month or 10,080 baht per year, while a COWAY subscription starts at just 450 baht per month or 5,400 baht per year, saving over 4,680 baht annually. Partnering with KTC in this campaign makes COWAY products more accessible, allowing customers to enjoy quality water filtration without a large upfront payment while benefiting from exclusive financial perks."
"This partnership between KTC and COWAY marks a key step in the financial and lifestyle market, seamlessly combining convenience and value," concluded Mr. Nattasit. "This campaign not only encourages smart spending and promotes better hygiene for KTC cardmembers, but also offers an eco-friendly alternative by reducing plastic waste from bottled water."
For more information, please contact KTC PHONE 02 123 5000 or visit any "KTC TOUCH" branches nationwide. It is advisable for credit cardholders to use their cards responsibly and repay the full amount by the due date to avoid a 16% annual interest rate.
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