Coca-Cola Brings Refreshing Summer Vibes with the 'Coke' Zero Sugar: One Million Serves Campaign!

"Earth-Mix" Join the Fun to Invite Everyone to Experience the Irresistible Fizz.

Bangkok, February 28, 2025 - The Coca-Cola system in Thailand, comprising ThaiNamthip Corporation Limited, HaadThip PCL, and Coca-Cola (Thailand) Ltd., is launching its phenomenal " 'Coke' Zero Sugar: One Million Serves" campaign, where the Coca-Cola system aims to offer 1,000,000 free servings of 'Coke' Zero Sugar at five leading partner restaurant chains: Suki Teenoi, The Pizza Company, Sizzler, Bonchon, and McDonald's. The free servings will also be available through participating delivery platforms. This exciting campaign runs for three days only, from Friday, February 28 to Sunday, March 2, 2025.

To mark the launch, popular Thai artists 'Earth-Mix' joined the celebration in the heart of Bangkok, delighting fans by serving 'Coke' Zero Sugar and inviting consumers to enjoy the delicious fizz in a vibrant and fun-filled atmosphere.

Building on the growing popularity of 'Coke' Zero Sugar, especially among younger generations, Coca-Cola is amplifying awareness and inviting consumers, particularly Gen-Z, to discover its refreshingly crisp taste. Through the " 'Coke' Zero Sugar: One Million Serves" campaign, Coca-Cola is collaborating with five restaurant chains to offer free 'Coke' Zero Sugar with every food or drink order-no minimum spend required-at participating locations. With 1,000,000 servings up for grabs, Coca-Cola aims to enhance mealtime moments with the unmatched refreshment of 'Coke' Zero Sugar.

Han Thwe Phyo, Marketing Director for Coca-Cola in Thailand and Laos, shared, "As a leader in the non-alcoholic beverage category, Coca-Cola is always innovating to excite the market and engage the Gen-Z. This is the first time we are giving away 1,000,000 servings of 'Coke' Zero Sugar for free, encouraging consumers to experience the irresistible refreshment firsthand. 'Coke' Zero Sugar has been a favorite among consumers in Thailand, driving growth in the zero-sugar segment. This year, we continue our mission to create magical moments with the bold, refreshing taste of 'Coke' Zero Sugar and inspire more consumers to try and enjoy it."

To amplify the excitement, celebrated Thai artists "Earth-Mix" join the fun on the first day of the campaign, surprising fans at exclusive partner restaurant locations in Bangkok, including:

• Suki Teenoi (MBK Center)
• The Pizza Company (Samyan Mitrtown)
• Sizzler (CentralWorld)
• Bonchon (Siam Paragon)
• McDonald's (Siam Paragon)

Their special appearance brought extra fizz to the launch, as they handed out free 'Coke' Zero Sugar to fans and restaurant-goers, making it an unforgettable experience.

Consumers across Thailand can enjoy one of 1,000,000 free servings of 'Coke' Zero Sugar at the following participating restaurants, from February 28 to March 2, 2025, with any food or drink order (no minimum spend required):

• The Pizza Company - All branches except Don Mueang International Airport and Suvarnabhumi International Airport locations.
• Bonchon - All branches except Don Mueang Suvarnabhumi, and Udon Thani airport locations.
• Sizzler - All branches nationwide.
• McDonald's - All branches except Impact Muang Thong Thani and all airport locations (Don Mueang, Suvarnabhumi, Chiang Mai, and Phuket).
• Suki Teenoi - All branches nationwide.

This offer is also available via participating delivery platforms, allowing even more consumers to enjoy the refreshingly crisp taste of 'Coke' Zero Sugar wherever they are.

For more details on the " 'Coke' Zero Sugar: One Million Serves" event, visit Coca-Cola Thailand's Facebook Page. Stay updated on more exciting campaigns and the latest news by following Coca-Cola Thailand on Instagram. Learn more at www.coca-cola.com/th/th.

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