'Coca-Cola' Launches 'Coke' Zero Sugar Vanilla, New Flavor Appealing to Gen Z with Irresistibly Smooth, Refreshing Taste

"At Coca-Cola, we're constantly innovating—from our products and campaigns to how we engage with today's consumers—to ensure Coke remains a relevant and exciting choice for everyone," said Han Thwe Phyo, Marketing Director for Coca-Cola in Thailand and Laos. "The launch of 'Coke' Zero Vanilla underscores our commitment to creating amazing experiences for our consumers, and we're confident it will resonate with Gen Z, who are always eager to try new things."

The launch of 'Coke' Zero Vanilla incorporates a 360-degree consumer engagement strategy, encompassing both online and offline channels. Online initiatives include comprehensive digital advertising on social media platforms, collaborations with social media influencers to raise awareness and encourage product trial, along with various giveaway promotions on the social media channels of Lotus's, Big C, and Tops.

Offline activities include extensive out-of-home advertising to build nationwide awareness, in-store promotions at convenience stores and supermarkets, product sampling booths, and special offers. From 1 April to 31 May 2025, purchasing a 6-pack of 325ml 'Coke' Zero Vanilla cans at participating stores will earn customers a 5-baht discount coupon.

'Coke' Zero Vanilla is now available at leading stores nationwide in 325ml cans, 6-pack cans, 510ml bottles, and 1.5-liter bottles. Follow the latest news and activities from Coca-Cola Thailand at www.COKE.co.th.