This MINISO Thailand Flagship Store in Bangkok is About to Bring Your Favorite IP Characters to Life

MINISO's IP (or intellectual property) collections reimagine the world's most recognizable and beloved characters and worlds in exclusive product designs - from Winnie the Pooh and BT21 to Disney's Stitch. MINISO Thailand flagship store is a magical wonderland for shoppers to explore over 20 IP collections featuring their favorite characters, creating new memories and capturing perfect moments to share on social media.

MINISO Thailand flagship store will launch the Harry Potter collection in Thailand for the first time, and the store will feature a Harry Potter-themed fireplace zone to bring the collection to life. The store will also feature a super-sized Lotso bear area as well as giant Stitch and Winnie the Pooh characters, plus a Minions zone and a MINI Family Thai landmark wall.

The new MINISO Thailand flagship store will open at the iconic Asiatique The Riverfront open-air mall, bringing innovative retail experiences and brand-new store designs to the city's longest river promenade. The store will be located at Room No. T5 in the mall, where it will occupy a two-floor space full of the brand's beloved IP collection products, plushies, toys, fragrances, cosmetics, stationary and more.

The grand opening will also include special activities like a night market parade featuring special Thai editions of MINISO's mascots Penpen and Dundun, a dance performance and DJ, and DIY limited-edition iron-on patch canvas bags exclusive to MINISO Thailand flagship store, providing shoppers with an unparalleled IP experience.

As the representative in Thailand, MINISO Thailand flagship store will be a milestone for MINISO as it continues to expand in Thailand and Southeast Asia. By reimagining the shopping experience with IP collaboration at its core, MINISO hopes to capture the imaginations of shoppers around the world. Everyone is welcome to shop and play at the new MINISO Thailand flagship store and lose themselves in dreamlike IP worlds full of joy and fun!