Yell Joins Sino-ADI National Advertising Industry Park to Propel Chinese Brands Worldwide

At the prestigious Shanghai International Advertising Festival (SHIAF) recently, Yell Shanghai signed     a groundbreaking incorporation agreement with The Sino-ADI National Advertising Industry Park. This landmark partnership, witnessed by influential figures such as Ms. Prinat Apirat, The Royal Thai Consul-General in Shanghai; Mr. Gordon Tan, Chairman and Asia Partner of the London International Awards; Mr. Parames Rachjaibun, Honorary President of the Advertising Association of Thailand; and Mr. Rati Panthawi, President of the Advertising Association of Thailand, represents a bold step towards empowering Chinese brands to break boundaries and conquer global markets.

Yell's strategic vision centers on harnessing the power of Thai advertising's Soft Power-a dynamic force endorsed by the Thai government as part of its national policy to amplify global influence. Under the visionary leadership of Mr. Ohm Dissara, Yell is redefining the role of an advertising agency, pushing beyond traditional limits to create pathways for businesses to expand across regions.

With a rapidly growing client base and an impressive streak of accolades from top Chinese award shows, Yell is making waves in the Chinese market. This year's triumph at the Shanghai International Advertising Festival Awards 2024, where Yell clinched both Gold and Silver trophies, further cements the agency's reputation. As Chinese brands increasingly turn to Thai creativity and strategic innovation, Yell stands as the trusted partner to unlock their full global potential.