Agoda Survey Reveals People Prioritizing Added Perks But Less Likely to Splurge on Stays as It Introduces Special Packaged Offers on Its Platform

Demand for added benefits in accommodations packages
With domestic travel the only option for many travelers in the Asia Pacific region, people are prioritizing how, where and what they do on their travels based on their top accommodations must-haves.

Food and beverage benefits is the top accommodation must-have when people think about their next local vacation, with Philippines, Thailand and Japan most likely to demand this as a perk.

Experiences (onsite or offsite activities such as cooking workshops and heritage tours) ranked second regionally, with Indonesians, Vietnamese and Thais most likely to cite it as must-haves in accommodation packages. Korean, Japanese and Singaporean public are the least likely to consider experiences a "must-have".

Early check-in and late check-out perks round out the top three 'must-have' benefits, while upgrade of rooms and wellness benefits like spa vouchers ranked #4 and #5 respectively. When it comes to early check in or late check out as a must-have, Singapore takes the top spot, followed by Malaysia, Indonesia, Taiwan and China. South Korea, Japan and Thailand are least likely to cite this as a 'must-have'. Respondents from South Korea, Japan and Taiwan are the most likely markets to desire room upgrades, while Philippines, Thailand and Vietnam are least likely.

"Previously hotels might have been a base for exploring the locale, especially for international vacationers. Now with domestic visitors and staycation travel dominating travel plans, people want to enhance their accommodation experience as they may spend more time inside, and are looking for the hotel to provide the entertainment. Whether that's additional activities or simply those added luxuries like F&B or spa package, or the decadence of a late check-out, how folks are getting holiday highs have changed. And Agoda is helping consumers find the best deals with its new Agoda Special Offers product to help consumers get a more fulfilling travel experience at a great value as they continue to travel hyper local," said Enric Casals, Regional Director Southeast Asia and Oceania, Agoda.

Agoda launches Agoda Special Offers to meet travelers' desire for extra perks with their stay at great prices
With Agoda Special Offers, travelers now have access to exclusive and non-exclusive packages, and value-added benefits when they search for accommodation on www.agoda.com/SpecialOfferTH (http://www.agoda.com/SpecialOfferTH). They can browse the range of offers most suited to their needs, from food and beverage credits, local experiences within or outside the hotel, early check-in or late check-out perks to special room upgrades, and make bookings for these packaged deals at great prices.

F&B enthusiasts, enjoy daily breakfast and Extraordinary Seafood Feast dinner set for two when you book a Special Offer with Buri Rasa Koh Phangan.

Families can indulge in a luxurious escape with their kids at the elegant The Athenee Hotel A Luxury Collection Hotel Bangkok and enjoy complimentary daily breakfast for two, THB1,000 resort credit, and free extra person up to two kids under 12 years old.

Deep dive into data
Accommodation perks

• With restricted international travel, people are finding new things to experience in their own backyard. This is particularly the case for people with children at home, they are more likely to look for accommodation packages that come with experiences such as local workshops and heritage tours
• Respondents in age groups 18-24 and 25-34 are more likely to look for experiences as part of their accommodation package

How people travel

• 41% of people are taking short trips, while almost one in three are exploring local destinations not visited before
• 27% of people are looking at their accommodation as a destination itself, and not just a place to sleep in
• Unlike the rest of the Asia Pacific region, for Philippines, Singapore and Malaysia public, exploring new local places top their list, while taking short trips is top for the other surveyed markets
• Only 19% of people in the region are planning travel last minute, with South Koreans (37%), Indonesians (26%), Japanese (20%), Malaysians (20%) and Vietnamese (20%) most likely to out of all markets, and Chinese (9%) and Taiwanese (11%) least likely to
• With domestic travel trending, people from Taiwan (37%), Malaysia (32%) and Thailand (31%) are most likely to consider their accommodation as a destination itself
• Japanese are least likely to look for experiences as part of accommodation (9%), followed by South Koreans (16%) and Indians (20%)
• People aged 18-24 and 25-34 are most likely to explore new places, while those between 45-54 are the most likely age group to take short trips
• Among the age groups, 18-24s seem to be most spontaneous as they are most likely to plan travel last minute, and those 25-34 and 35-44 are most likely to willing to splurge on accommodation

Thailand

• Top three ways Thais travel now: Taking short trips, choosing the accommodation as a destination itself and not just a place to sleep, and looking for experiences as part of their accommodation (e.g., added benefits / perks, themed hotel stays, upgraded rooms etc)
• With domestic travel trending, Thais are third most likely, after Taiwanese and Malaysians, to consider accommodation as a destination itself
• F&B benefits, Experiences, and early check-in/late check-out are the top must-have benefits in accommodation packages

All figures, unless otherwise stated, are from YouGov Singapore PTE Limited. Total sample size was 13,882 adults. Fieldwork was undertaken between 5th and 12th April 2021. The survey was carried out online. The figures have been weighted and are representative of adults in the respective countries (aged 18+).

About Agoda
From its beginnings as an e-commerce start-up in 2005, digital travel platform Agoda has grown to offer a global network of over 2.5 million properties in more than 200 countries and territories worldwide, offering travelers easy access to a wide choice of luxury and budget hotels, apartments, homes and villas, to suit all budgets and travel occasions. In 2019, Agoda added a flight product and packages to help make travel even easier.

Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 4,000 staff in 30 countries. Agoda.com and the Agoda mobile app are available in 39 languages.

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