The 1 teams up with Central Pattana and Central Embassy, joining forces with their 15,000 tenants to offer easier upgrade to The 1 Exclusive

Mr. Kawin Tangudtaisak, Managing Director - The 1 noted, "Hot on the heels launching The 1 Exclusive at the end of last year, we are now expanding conditions to make it easier and quicker to join The 1 Exclusive, which has proven wildly popular among customers, both for the exclusive experiences and the exclusive privileges on offer. As a special thank you to our valued customers, we are now giving a new range of privileges catering to every lifestyle from meticulously selected leading brand partners, just for members of The 1 Exclusive."

From January 2021 onwards??, The 1 members can accumulate spending to join The 1 Exclusive from over 15,000 stores who are tenants in Central shopping malls and Central Embassy, on top of spending at Central Retail stores. Their status is immediately upgraded to The 1 Exclusive in the month following their spending meeting the threshold.

Members of The 1 Exclusive receive an impressive range of services and special benefits, such as dedicated parking spaces at Central shopping malls, no expiry on The 1 points, special discounts from Central Group and over 100 partner brands, access to exclusive lounges in department stores and shopping malls under Central, and a host of exceptional entitlements, exclusive invitation and rewards catering to every lifestyle. As the first Digital Loyalty Program in Thailand, The 1 app is the essential for The 1 Exclusive members, offering full digital service experience that is seamlessly connected online and offline use in a single app, with no need for a physical card. This meets customers' every need in the New Normal, including 1 on 1 Personalization display, which saves time by finding rapid matches to customers' interests, anywhere, anytime. More routinely, the app can check point totals, spending and benefits, redeem points for exclusive privileges, and provide a large variety of other services. Members just have to show their member barcode, or press a button to instantly receive or redeem exclusive privileges through The 1 App.

"The 1 Exclusive is a simple and convenient loyalty program for Top Members living modern lifestyles. Central Pattana currently has over 33 shopping malls nationwide, containing a total of over 15,000 stores from leading brands familiar to consumers such as Zara, Uniqlo, H&M, Nike and Adidas. Participation in The 1 Exclusive program is giving customers maximal returns, and confers on those with different shopping lifestyles the opportunity to experience exclusivity more easily," commented Dr. Nattakit Tangpoonsinthana, Executive Vice President - Marketing at Central Pattana Public Co. Ltd.

"The 1 Exclusive program grants exclusive benefits to customers. From now on, they can be enthralled by the riveting shopping experience at Central Embassy and enjoy exclusive services and privileges from The 1 Exclusive at other Central shopping malls, shops under Central Group and their partners. Customers can also collect spending from hi-end stores in Central Embassy such as BOYY, Chanel, Gucci, Hermes, Jimmy Choo, Omega, Prada and Rolex to earn entitlement to The 1 Exclusive," said Mr. Anucha Ocharoen, General Manager - Marketing at Central Embassy.

Alongside special shopping experience for The 1 Exclusive members in the department stores and shopping malls of Central Group, they can also connect to a seamless experience of online shopping in the age of Covid-19. They will get special discounts when shopping through the Central App, or web stores such as Central Online, Robinson Online, Power Buy Online, Tops Online and Supersports Online. Along with the beloved services of a Personal Assistant, a great privilege exclusive to members of The 1 Exclusive, now, they can also use the latest service of Personal Shopper at both Central and Robinson, in which they will be provided with advice about the products and convenience of getting the products delivered to the customer's door or collected at the nearest store.

K. Vorathat Siriphand - Head of Retail Support Officer, Central Department Store Limited and Robinson Public Company Limited under Central Retail said, "Central and Robinson are determined to deliver the most exclusive service to every customer, to give them the best possible impression whenever they shop with us. The 1 Exclusive is a group of customers who have supported Central and Robinson with consistent loyalty. So we teamed up with The 1 to upgrade exclusive privileges, and provide our omni-channel services to seamlessly connect our storefront with our online presence. For the maximum convenience of The 1 Exclusive customers during the Covid-19 pandemic, they will get the access to an exclusively assigned Personal Shopper on the hotline 1425. The Personal Shopper can give advice on products and privileges, as well as pick products for home delivery or for collection at the store. There are many other exclusive services we are delighted to bring to our valued customers, for them to enjoy the best possible shopping experience exclusive to Central and Robinson nationwide."

Come indulge in the exclusive experiences of The 1 Exclusive today! Existing members of The 1 can upgrade their membership status to The 1 Exclusive in the month after they have accumulated spending at Central Group of 250,000 baht upward, or 400,000 baht when combining spending at participating shops who are tenants of Central shopping malls and Central Embassy. They can simply submit their receipts at the redemption counter of any branch. Accumulated spending can be checked in Real Time through The 1 App, which displays spending, both just within Central Retail, and combining Central Retail with participating shops who are tenants of Central shopping malls and Central Embassy.

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