Coocaa is set to make a splash on Lazada Thailand

          -Coocaa launched on Lazada Indonesia in August of this year, taking more than 30% market share in TVs in just one month, with the hugely popular 9.9 and 11.11 campaigns which helped to make Lazada TV the No. 1 category in the country.

          Coocaa, a global brand under Skyworth RGB Electronic Co., Ltd., announced its official launch in Thailand marking an important move to increase growth through a strategic partnership with Lazada Group. Coocaa also unveiled its refreshing logo that will be used in its e-commerce business targeting a younger demographic and those who want cutting-edge technology at great prices.
          Coocaa recently launched in Indonesia on 8 August, 2018 on Lazada an e-commerce platform, and quickly gained more than 30% of the market share for TVs that month, helping to make it the No. 1 category through Lazada's 9.9 and 11.11 campaigns.
          Coocaa is building on this success and will expand into the Southeast Asian market with the launch of its official store in Thailand on Lazada on 27 November, 2018, followed by Vietnam on 28 November, 2018 and the Philippines in 2019.
          "After our hugely successful launch in Indonesia, we are very excited to introduce the Coocaa brand to Thailand. We know that Thais are very tech-savvy, but that they are also very selective in recognizing and wanting value in their products. Coocaa has consistently promoted living the 'smart life,' so we aim to meet the needs of Thai consumers with our state-of-the-art TVs, ensuring they are connected, and able to enjoy the best content at their fingertips," said Mr. Rock Zhang, General Manager of Skyworth South East Asia Business Department ,adding, "We hope to receive a positive and enthusiastic response in the Thai market given the rapid growth in e-commerce, the superior internet coverage, use of online payments, and the country's advanced logistics networks. By partnering with Lazada, Thailand's leading e-commerce platform, Coocaa aims to meet the important demands of young Thai consumers, particularly millennials, who are increasingly looking for the best in in-home interactive connectivity and entertainment features. We want to be the top rank of the TV category in Thailand's e-commerce market."
          Mr. Yann Fontaine, Lazada Thailand's Chief Business Officer (CBO) said, "The response to Coocaa in Indonesia was overwhelming, and we are extremely excited to extend our partnership to launch Coocaa in Thailand today, and in Vietnam tomorrow. E-commerce is experiencing rapid growth in Thailand and we believe that Coocaa has very strong potential to grow its brand rapidly and provide Thais with a compelling value proposition with their superb and stylish TVs. We are proud to be hosting Coocaa store on Lazada's platform, and we will assist the brand to increase Coocaa's brand presence in Thailand while providing Thai customers with the convenience and value they have been experiencing with Lazada."
          Coocaa will launch its line of TVs, including the flagship Android Infinity View 40S3A21T, two models from their 4K Android Q5 series (50 and 55-inch), and two conventional models, the 40E2A and 32S3A21T, which come with the Coocaalite smart system, providing Thais with exceptional TVs to meet their needs and lifestyles. Coocaa's high quality products offer top-notch technology and a three-year warranty with professional support from a network of more than 100 after-sales service centers across Thailand.
          Mark your calendar and make sure to not miss the promotion on 1 – 3 December, 2018!
Coocaa official store is adding to the excitement by offering the most attractive prices to celebrate their official opening today on Lazada. Make sure to follow Coocaa Thailand on Facebook and sign-up for the newsletter to receive the latest news and promotions on Lazada.

          Product Information
          40S3A21T
          An unprecedented TV that combines Infinity View with Android 8.0, this flagship product provides a 97% screen-to-body ratio to maximize your viewing experience. Enjoy a cinematic experience with Dolby DTS TruSurround Audio, and make use of Google Assistant day or night to connect to your smart devices, including robot-vacuum cleaners and air humidifiers providing you with the convenience you deserve. This flagship model will be launched on the 12.12 campaign with the "shock price" of 8,490 baht, together with a voucher of up to 1,000 baht, for an additional savings.
          50Q5
          With a giant 50-inch screen, the 50Q5 provides excellence in a 4K TV with a 3840 x 2160 resolution. It is also one of the few TVs with the Google Assistant feature that connects with your smart devices, including robot-vacuum cleaners and air humidifiers. This smart TV runs on Android 8.0 (Google guarantees three years of software updates) offering a one-stop entertainment center capable of streaming movies, TV shows and the ability to play games without additional tools, or "playing games without the console." (Coocaa will launch the 55Q5 model in 2019.)
          40E2A
          The 40E2A, with Full HD technology providing two times more detail than regular HD TVs, comes equipped with the Coocaalite system that delivers stunning content and your favorite apps. Its user-friendly system offers one-click access to YouTube and allows you to stream your favorite content through Chromecast. The 40E2A comes in a sleek all-black body suitable in any part of your home and uses a high-quality metal backboard that evenly disperses heat.
          32S3A21T 
          Thanks to FOCL (Frameless Open-cell Lock-in Technology) technology, you can enjoy a crystal-clear Infinity View, getting a bigger picture in a 32-inch frame. The 32S3A21T comes equipped with the Coocaalite system that delivers stunning content and your favorite apps. The Dolby and DTS TruSurround sound system provides brilliant audio with an immersive surround sound experience.
          About Skyworth
          Skyworth Group was founded in April 1988 and now has more than 40,000 employees. Their head office is located in Shenzhen High Tech Industrial Park, which is known as China's Silicon Valley. Skyworth is a large-scale high-technology company committed to the development and production of consumer electronics, including display devices, digital set-top boxes, air conditioners, refrigerators, washing machines, security monitors, network communications, semi-conductors, smartphones and LED lighting. Skyworth was listed on the Hong Kong Stock Exchange (HK00751) in 2000. With consistent growth over more than 29 years, Skyworth has become one of the top five TV brands in the world and is ranked first in China.
          About Coocaa
          Coocaa is a world-renowned brand operating under Skyworth RGB Electronic Co., Ltd., with a presence in over 40 countries including Germany and Japan, with nine manufacturing factories, including in Indonesia, which serves as Coocaa's manufacturing base for Southeast Asia. Coocaa is committed to delivering the best customer experience with high quality products at competitive prices. To ensure the best service and customer satisfaction, Coocaa has over 100 after-sales service centers across Thailand.
          Media Contacts:
          Coocaa (Skyworth RGB Electronic Co., Ltd.)
          Tracy Jia
          Business manager
          Skyworth Global E-Commerce
          E-mail: [email protected]
          ABM Connect

 

Jaruwan Vorarakthananun
Mobile: 081 554 7223
E-mail: [email protected]