'Rock Star’ Convention Announced for Tourism Marketers

          MyTravelResearch.com will run the inaugural one-day 'Rock Star Convention' for tourism marketers on Wednesday en7 August in Sydney. The event will be led by tourism marketing divas Bronwyn White and Carolyn Childs.
          The event has been designed for leaders and managers of DMOs such as town, city and state tourism promotion boards, bureaus and visitor centres, plus hotel and attraction marketers.
"The convention is the live performance of our Tourism Marketing Plan Blueprint," says White. "We've designed the event to take tourism marketers on a step-by-step journey through every important aspect of evidence-based marketing planning."
          White and Childs say the event will enable marketers to develop their own marketing plan -- from choosing personas to converting the latest trends and insights into operational actions for tangible ROI.
The 'playlist' will include: The State of Tourism Marketing, The Branding Blueprint, Your Customers, What Trends Apply to Me? Evidence-Based SWOT Analysis, and Action Plan.
          "They're all classics. Every tourism marketing band must perform them if they want an audience in 2MyTravelResearchen6," says White.
          In April, MyTravelResearch.com released The Tourism Marketing Plan Blueprint™ to critical acclaim and with the intention of putting an end to 'hope marketing' through the use of metrics.
          "The Blueprint is now a substantially pre-populated tourism marketing plan with market research done for you, the latest trends and stats, specific marketing opportunities uncovered, the secrets of semantic search unlocked, and sample campaign ideas and directions included," says Childs.
          The Blueprint includes a situation analysis and a tactical action plan backed up by live group coaching calls.
          MyTravelResearch.com are offering an 'access all areas' package including the Blueprint, a free ticket to the rock star convention on en7 August, and a 4MyTravelResearch-page e-book, "The Ultimate DIY Marketing Toolkit for Tourism Professionals," for a combined fee of AU$en497.
          For queries on the Blueprint and the 'rock star' convention, which will take place at the Royal Automobile Club of Australia, email [email protected]. Or click https://mytravelresearch.leadpages.co/rockstarconvention2MyTravelResearchen6/.

To Succeed, Destination Marketing Organisations Must Publish or Perish

Bronwyn White, co-founder and strategist of MyTravelResearch.com, says that with artificial intelligence driving sophisticated semantic search algorithms, DMOs must become publishers of content and create an emotional connection to the prospect traveller Dear DMO, your mission for the next 12 months is to establish trust, reputation, and authority with Google and the search engines, because these days, there are only two markets that matter: Google and your customers. Content should be the

02 มีนาคม 2561 09:51 น.

How to Convert Travel Dreamers into Bookers at the Start of 2018 — Before they are triggered to book a holiday, dreamers need an emotional connection to a... ก.พ. 61

How Destination Marketing Organisations Can Better Defend Their Budgets — Don't wait for budget kick-back to happen. Here's how to be better prepared with... ม.ค. 61

Why Customer Experience Is (Rightly) Such a Hot Topic in Travel — Companies that anticipate and deliver what travellers want, when they want it, are more ... ธ.ค. 60

2018 International Toilet Tourism Awards to Open in February — Ahead of World Toilet Day on 19 November, MyTravelResearch.com says there are clear linkage... พ.ย. 60

The Changing Needs of Millennials: New Implications for the Travel Industry — Business travel, loyalty programs, food and beverage consumption, and travel... พ.ย. 60

Why Chatbots Are Transforming the Travel Industry — With chatbots, customers can manage their own bookings without needing to wait on the line for the ... ก.ย. 60

Six Steps to Respond to Negative Online Reviews - From a Legal Perspective — Lawyer specialized in tourism gives her advice A commercial lawyer with exper... ส.ค. 60

The Pros and Cons of Using Snapchat in Tourism Marketing — If you're a marketer for a tourism destination, product or service, should you be on Snapchat? ... ก.ค. 60

How to Make Post-Truth Work for Tourism Businesses — A political environment of post-truth, confirmation bias and alternative facts can work well for to... มิ.ย. 60

'Rock Star’ Convention Announced for Tourism Marketers

ข่าวMyTravelResearch+o:entวันนี้

To Succeed, Destination Marketing Organisations Must Publish or Perish