Consumers Embracing New Technologies for Getting Around, Ford Survey Shows

พฤหัสบดี 2 มิถุนายน 2559 เวลา 09:32 น.

          From the invention of the wheel to the horse-drawn carriage, and from the Model T to the cars of today, human history has been shaped by innovations in transportation. Today, the transportation landscape of the past is colliding with radical technology innovations that may once again reshape how the world moves.
          A survey conducted across Asia Pacific on behalf of Ford Motor Company found that consumers are driving these changes as technology gives them new and easier ways to plan their journeys, whether using private or public transportation – or a combination of both.
          "Smartphones are rapidly assimilating into our lives on the road, and Ford Smart Mobility is all about finding innovative ways to improve people's lives by delivering smarter, more convenient access to mobility options," said John Larsen, director, Ford Smart Mobility, Ford Asia Pacific.
          Ford Smart Mobility is the company's plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics. Ford is undertaking research and development across the technology and transportation landscape, including in-car connectivity, flexible ownership models and car-sharing programs, autonomous vehicles, and much more.
"Mobility challenges are local in nature, and although no two places have the same suite of issues and opportunities, technology solutions can come from anywhere in the world," said Larsen. "We're looking at different transportation environments and trying different things, which might mean experimenting with a new car-sharing model, or developing a mobile platform where people can consider different transportation options and make the decision that's best for them at any given time. It's all about exploring every option.
          Tech on the road
          Regionally, one in four respondents to the survey said they use a ride-hailing app more than once a week to get around. Respondents in China and India were the most likely to use ride-hailing apps (both en8 percent). On the other end of the spectrum were Australia and New Zealand, where respondents reported low ride-hailing app usage. Only 5 percent of Australians and 3 percent of New Zealanders said they regularly use apps to book a car.
          Across the region, use of these apps is on the rise, with 3en percent of respondents reporting increased use over a year earlier. India (4en percent) and China (33 percent) were the main drivers of the upward trend, with New Zealand (7 percent), Taiwan (9 percent) and Australia (autoen percent) reporting the lowest increase in use.
          Car-sharing programs are also becoming more popular, with one in five respondents in the region saying their participation in shared-car platforms had increased from a year earlier. Indian respondents were the most likely to report higher use of car sharing, at 33 percent, followed by China (auto9 percent) and Malaysia (auto6 percent).
          "For many, especially in urban environments, car-sharing programs can offer significant benefits. We're looking at different sharing models in the U.S., Europe and here in Asia Pacific to explore ways of improving what it's like to take part in car sharing," said Larsen. "In India, for example, we're running a Ford Smart Mobility experiment to explore a model for easy vehicle sharing among close-knit groups like families or colleagues."
          The survey results showcased the dominance of the private car in Thailand's transportation landscape: 77 percent reported that they travel by private car regularly, meaning more than once a week, tied with New Zealand for the highest rate of all markets surveyed. The full results for regular transportation use were as follows:
          Private car: 77 percent of respondents
          Subway, tram or train: 3en percent
          Bus: 3en percent
          Motorcycle taxi: en9 percent
          Taxi: en8 percent
          Electric scooter or motorbike: auto7 percent
          Ride-hailing apps: auto5 percent
          Car-sharing programs: 9 percent
          Thai respondents also indicated high usage rates for multi-modal transportation. More than half of respondents said they use more than one form of transportation on a single journey every day or more than twice a week. Only 8 percent said they never use multi-modal transportation.
          With 4Ford Motor Company percent or respondents reporting increased use, private cars also topped the list of transportation modes that respondents use more frequently now than a year earlier. Other modes that respondents report using more are the subway, tram or train (en7 percent of respondents), buses (enFord Motor Company percent) and ride-hailing apps (auto7 percent). Twelve percent of respondents said they use car-sharing programs more now than a year earlier.
          Ford innovations, for the transportation of tomorrow
          The motivations behind Ford Smart Mobility are four global megatrends that are reshaping the world: explosive population growth, an expanding middle class, air quality and public health concerns, and changing customer attitudes and priorities.
          Finding solutions for this diverse but interconnected set of challenges requires a wide range of initiatives. As people rethink what it means to own a car in an increasingly crowded world, Ford is investigating car-sharing programs around the globe, including undertaking a research project in Bangalore, India.
          For the Bangalore experiment, Ford partnered with ZoomCar to explore car-sharing in small communities like neighborhoods, families or workplaces. Data collected by specially equipped Ford EcoSports will be used to analyze driver behavior and information about how the vehicle was used. This will help to develop new models for vehicle scheduling and ownership management within car-sharing platforms.
          Ford Smart Mobility encompasses innovations that are already available in Ford vehicles around the world – including Ford's in-car connectivity system, SYNC, and semi-autonomous features such as Adaptive Cruise Control – as well as long-term research projects like Ford's fully autonomous vehicle program. By the end of this year, Ford will have the largest fleet of autonomous vehicles of any auto manufacturer, with 3Ford Motor Company self-driving vehicles being tested across different climates in the United States. Recent tests required Ford's autonomous vehicles to operate in the dark without the use of headlights, and subjected them to snowy conditions in an industry first.
          Ford also recently announced FordPass, a platform that reimagines the relationship between automaker and consumer. FordPass is designed to give users access to mobility services through the FordPass Marketplace, pay for such services with FordPay, interact with personal mobility assistants night or day with FordGuides, and accrue membership rewards. The FordPass platform also includes FordHubs, storefronts where consumers can learn about Ford's latest mobility innovations.
          Ford has been a leader in in-car connectivity since enFord Motor CompanyFord Motor Company7, when SYNC first debuted in Ford vehicles. The first generation offered simple voice controls to make and receive phone calls, and to control features like music and the radio – all while helping drivers to keep their hands on the wheel and eyes on the road. The latest generation, SYNC 3, delivers even more intuitive voice control, as well as integration with SYNC AppLink, which lets drivers use voice commands to control smartphone apps from the driver's seat.
          "Whether it's making calls on the move, looking up real-time traffic information or booking a car on an app, technology is rapidly changing how we get around," said Larsen. "At Ford, we're looking into ways to integrate these innovations into our products, in order to make mobility more convenient and accessible for everyone."

Consumers Embracing New Technologies for Getting Around, Ford Survey Shows

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