WearYouWant announces positive half-year results

WearYouWant, who is among the leading marketplaces for fashion and beauty in Thailand, is set for a great finishing sprint for the remainder of 2016. If the momentum is held, it will be the fifth consecutive year for the company generating a three-digit percentage growth. The recipe for this first half of the year has been an immense focus on conversion rate improvements and growth of organic traffic channels.

Customers are finding their way to the WearYouWant in greater numbers than ever before in search for their favourite beauty or fashion item. With a 214% growth of turnover in H1 compared to first half of last year, it is clear that WearYouWant is on track for another year with fair growth. Not once since the company was founded in 2011 has it come short of a three-digit growth in percentage. The recipe for this year's success is simple, according to Co-Founders and Co-CEOs of WearYouWant, Martin Sørensen and Julien Chalte:

"We are obviously content that we are once again growing above our expectations. We are especially pleased because we have been working hard at improving certain metrics that have been key for our success this year and will be going forward. We have directed special attention towards improving our conversion rate and to increase our organic visibility for an increased influx of organic traffic from social media. That strategy is rooted in three simple aspects - strong and consistent sourcing and strong and well-targeted campaigning followed by a solid effort by our merchants of servicing the end users swiftly and seamlessly."

Even though the growth rates keep climbing upwards for WearYouWant, Sørensen and Chalte say that this is just the tip of the iceberg in terms of market potential that has yet shown itself in Thailand and Southeast Asia.

"Without being too bold, we think it is clear that WearYouWant along with the other players in our market and in our vertical are the evidence of the potential and the speed with which ecommerce is moving in this region. However, we are still nowhere near the peak which is in fact immensely reassuring as it still allows us to grow more and more settled in the minds of the consumers before the real red ocean occurs".

The notable numbers underlining the H1 results of WearYouWant:

• Turnover overall: +214%

• Turnover from organic channels: +800%

• Conversion rate: +51%

• Mobile revenue share: +56%

• ข่าว WearYouWant