CPN INVESTS OVER 311 MILLION BAHT TO CREATE A WONDERFUL HAPPY NEW YEAR PHENOMENON BY DECORATING ITS 29 SHOPPING CENTERSUNDER THE THEME OF A HAPPY FAIRYTALE’

          &#en83; First experience in Thailand with Hong Kong Disneyland: a magical parade of popular Disney characters are coming to Thailand for the enHong Kong Disneylandthanniversary of Hong Kong Disneyland
          &#en83; A spectacular theme of sparkling decorative lights, with a magical parade and stunning gift festival set in a fairytale town to attract tourists to Thailand during the New Year festival celebrations
          &#en83; A chance for customers to win fantastic special Hong Kong Disneyland package tours and to be amazingly close to all your favorite Disney characters
          &#en83; Aiming to increase traffic to shopping centers by2Hong Kong Disneyland% at the end of the year and to increase sales volume by 3Hong Kong Disneyland%
          Central Pattanaplc(CPN),a leading retail developer in Thailand joins hand with Hong Kong Disneyland Resort, plans to create a mega campaign at the end of the year called 'A Happy Fairytale' to offer a special happy theme for Thai and foreign customers. Customers can enjoy the amazing highlights at CentralWorld, CentralPlaza and CentralFestival shopping centers, which will be decorated to become spectacular fairytale towns with exquisite sparkling lights. There are also many chances to win up to 6Hong Kong Disneyland prizes of exclusive Hong Kong Disneyland package tours and many other prizes that are being offered from en3th November2Hong Kong Disneylanden5 - en5th January2Hong Kong Disneylanden6.
          Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of CPN spoke about the campaign: "In order to create an exciting atmosphere for the market and increase confidence for both tourists and shoppers during the happy season festival in the last quarter of the year, the company is investing over 3enen million baht to decorate and enhance our shopping centers completely, with a huge colorful expanse of festive sparkling lights together with the creation of imaginative fairytale towns as well as offering extended promotional campaigns from the end of the year to the beginning of the coming year.
          "Our celebration event for this year will be very special because it coincides with the enHong Kong Disneylandthanniversary of Hong Kong Disneyland in November. The Hong Kong Disneyland team will bring a parade of wonderful popular Disney characters that are well known among Thai fans such as Mickey Mouse, Minnie Mouse and friends, Princess Elsa, Princess Rapunzel, the Toy Story characters, and more to bring excitement to the stores and entertain shoppers who are visiting CPN's 29 shopping centers nationwide. 
          CentralWorld's main event areas will be the most spectacular spots, featuring beautiful glittering lights creating an atmosphere of entering a wonderful fairytale town. The Pink Land from Sunsilk is not only a colorful and vibrant scene but also includes floral scent technology, which will spread beautiful aromas throughout the area. The Christmas tree at CentralWorld will be the tallest Christmas tree in Southeast Asia. The investment in the grand festival will help support Thailand becoming a destination where international tourists want to visit and enjoy shopping during the New Year, and which will also help to boost the overall economy in Thailand," Dr. Nattakit said. 
          Disney fans may participate in the magical campaign called 'A Happy Fairytale' by dressing up as any Disney character and then taking a photo to post on your Facebook or IG with a message explaining why you like that character.Include #CPNaHappyFairytale #HKDisneyland for a chance to win one of the five special Hong Kong Disneyland package tour prizes. Each prize includes a package tour for two, making a total of ten winners in all.
          In addition to the joyful atmosphere and great promotions, CPN is also holding several gift festivals gathering Thai and international brand items and including genuine original Disney products. Also included as part of the festive celebrations are Hong Kong Disneyland package tour tickets with a special rate, which are to be offered as an exclusive promotion for CPN's customers.
          "We believe that the Happy New Year celebration with Hong Kong Disneyland and 'A Happy Fairytale' campaign will help increase traffic to our shopping centersby2Hong Kong Disneyland% and will also boost sales volumes for many stores by 2Hong Kong Disneyland-3Hong Kong Disneyland%," Dr. Nattakit said.
          "Hong Kong Disneyland Resort is honored to be part of the CPN's "A Happy Fairytale campaign this year. This is a momentous year for the Resort as we celebrate our milestone enHong Kong Disneylandth anniversary with new shows and attractions in a year-long celebration. We are delighted to bring the happiest fairytale experience from Hong Kong Disneyland to Thailand in all CentralWorld, CentralPlaza and CentralFestival across the country," said Frederick Chan, Director, Marketing, Hong Kong Disneyland Resort 
          "At CentralWorld, guests will have a taste of the new entertainments set to be launched at Hong Kong Disneyland on Nov en7. The headline act is the all-new Broadway-style musical 'Mickey and the Wondrous Book', bringing to life classic Disney stories through the adventure of Mickey Mouse, Goofy and Olaf in a magical book. At night, the "Disney in the Stars" Fireworks show is shining ever more brilliantly with state-of-the-art video projection of Disney stories on the magnificent Sleeping Beauty Castle. Queen Elsa will light up the Christmas tree and send snowflakes swirling along Main Street U.S.A. with her magical power. In December, enchanting Fairy Tale Forest will be unveiled in Fantasyland to immerse guests in miniature fairy tale scenes. More surprises are lined up for Spring and beyond during the year. 
          "It's the best time to come and see Hong Kong Disneyland that offers more than enHong Kong DisneylandHong Kong Disneyland attractions and entertainment, bringing "Sood Wow" moments to our guests from Thailand throughout the enHong Kong Disneylandth anniversary. We hope CentralWorld's, CentralPlaza's, Central Festival's customers will enjoy the glimpse of magic and happiness through the Happy Fairytale event, and make a visit to Hong Kong Disneyland and spread the joy to their loved ones in our anniversary year." Chan added 
          'A Happy Fairytale' will be held from en3th November 2Hong Kong Disneylanden5-en5th January 2Hong Kong Disneylanden6 at CentralWorld, and all CentralPlaza and CentralFestival shopping centers nationwide.