AirAsia Takes Off on a Journey of Knowledge with Kidzania Launches New Ad, Inviting Kids to become Junior Pilots and Cabin Crew Members

Bangkok--27 Jun--AirAsia

AirAsia presents a flight of fancy and knowledge at “Kidzania Bangkok” on the 5th floor of Siam Paragon, inviting children aged 4-14 to learn, play and be creative by stepping into the dream roles of pilot and cabin crew. The airline launches a new series of advertisements featuring up and coming twin child stars “Haden and Joshua”, and invites all AirAsia passengers to experience the fun with a special promotion by simply presenting documentation of their flight to Bangkok for a 50% discount from the normal entry price. (Offer does not apply to AirAsia flights from Malaysia, Indonesia and India.) Mr. Tassapon Bijleveld, CEO of Thai AirAsia, stated that AirAsia has refurbished a real airplane, which was once used in actual service, as a highlight of the new Kidzania Bangkok. Children who visit the fantastical playground can learn about working on an actual cabin crew from checking-in passengers to serving as captains and flight attendants, complete with genuine uniforms and the chance to sit in an actual cockpit and stroll along real cabin aisles. The experience will surely be an enriching one for all children. In order to encourage more children to experience their dream job at Kidzania, AirAsia has created a special promotion allowing customers who book flights between this 1 July and 30 September to Bangkok (excluding flights from Malaysia, Indonesia and India) to be able to present their flight documentation for a 50% discount on the normally 2,100 THB entry charge, immediately making it only 1,050 THB (for 2 adults and 2 children). The airline has also launched a new series of advertisements featuring twin child stars “Haden and Joshua” in the roles of AirAsia junior captains. The series will air on television from this 1 July onward. For more on the promotion and to see behind the scenes of the advertisement, please visit www.facebook.com/AirAsiaThailand. Ms. Anna Kamenskaya, Director of Marketing for Kidzania Bangkok, pointed out that KidZania Bangkok is not only the capital city’s latest learning and entertainment center, it is the world’s largest indoor facility at over 10,000 square meters, all ready to offer an amazing learning experience and the necessary physical, mental and social skills children need through the power of inspirational role playing in a variety of adult careers. She added Kidzania and AirAsia have established a close relationship in the interest of educating children, especially at the regional level. Kidzania in Malaysia, Indonesia and Thailand all now have genuine AirAsia planes stationed to satisfy the popular demand of children who wish to be pilots and cabin crew. The cooperation offers a superlative learning activity outside the classroom for young ones, an activity now waiting for Thai children to enjoy. Within KidZania, children will be met with a miniature metropolis real enough for them to try out and role play an array of careers so that they can acquire crucial life lessons such as self determination, teamwork, financial responsibility, discipline and much more. KidZania Bangkok features over 80 career options at 65 establishments including doctor, police officer, fire fighter, reporter, pilot, chef and cabin crew member. The complex is open daily on the 5th floor of Siam Paragon from 10.00-17.00 hrs from Monday to Friday and from 10.00-15.00 hrs and 16.00-21.00 hrs on Saturdays, Sundays and holidays. Media Queries: Krittiyawadee Pongpanich [email protected] Nuttawut Jitardharn [email protected] Piyasuda Archasantisuk [email protected] -NT- Click for photo release at www.thaipr.net

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