Public hearing on proposed revision to advertisements and marketing rule

The SEC is seeking public comment on draft regulations governing advertisements and marketing campaigns for selling allfinancial products, particularly mutual funds of securities and derivatives companies.The regulations would contribute to improved standards and appropriate practices, allowing access to important information for investment decision making. Comments and suggestions on the matter are welcome until December 20, 2012 Advertisement content and format must contain essential, complete and correct information without suitable guidance or any guarantees of return on investment.It must provide an appropriate warning to ensure investors are alerted to potential risks. The marketing campaigns must not induce or accelerate investment decision making with a lack of recognition of the significant information required for an investment decision. It must prescribe apparent conditions for obtaining any giveaways without any competition for the prize or reward. The asset management companies must not charge the funds an advertisement fee, except that the advertisement is evenly beneficial to the funds and all unit holders.Also, the companies must not charge the funds for the marketing campaign. The draft regulations and consultation paper are available on the SEC website at www.sec.or.th. Stakeholders and interested parties from the public are welcome to submit comments through the website, or through phone number 0-2263-6040 and0-2695-9574 or email to [email protected] and [email protected] until December 20, 2012.-KP-

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