TripAdvisor Names Travellers’ Choice Destinations on the Rise Chiang Mai amongst top 10 destinations in Asia

TripAdvisor?, the world’s largest travel site*, today announced the winners of its 2012 Travellers’ Choice? Destinations on the Rise awards. The awards recognise destinations that have seen the greatest increase in positive traveller feedback and traveller interest, year-over-year. The world’s top 10 destinations on the rise were named, as well as top 10 lists for the U.S., Europe, Asia, South Pacific and South America. “Interestingly, Jakarta has topped the list of Asian destinations, beating Osaka, Kathmandu, Chiang Mai and Phnom Penh to name a few,” said Jean Ow-Yeong, TripAdvisor spokesperson. “These awards are great accolades for the cities as not only are they based on increasing traveller interest but also increasing positive feedback about the cities’ hotels, restaurants and things to do.” Travellers’ Choice Destinations on the Rise – Asia: 1.Jakarta, Indonesia 2.Kathmandu, Nepal 3.Kolkata, India 4.Manila, Philippines 5.Bangalore, India 6.Luang Prabang, Laos 7. Phnom Penh, Cambodia 8. Chiang Mai, Thailand 9. Kobe, Japan 10. Osaka, Japan Travellers’ Choice Destinations on the Rise – World: 1.Mar del Plata, Argentina 2.Sao Paulo, Brazil 3.Kiev, Ukraine 4.Montevideo, Uruguay 5.Perth, Australia 6.Mexico City, Mexico 7.Hobart, Australia 8.Guadalajara, Mexico 9.Moscow, Russia 10.Turin, Italy For the complete list of 2012 Travellers’ Choice Destinations on the Rise winners, go to http://th.tripadvisor.com/TravelersChoice-DestinationsontheRise. About TripAdvisor TripAdvisor? is the world's largest travel site,* enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 60 million unique monthly visitors*, and over 75 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors. TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 74 million unique monthly visitors.** TripAdvisor, Inc.'s travel media brands include www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn. *Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July 2012 **Source: comScore Media Metrix for TripAdvisor, Inc. and its subsidiaries, Worldwide, July 2012 ?2012 TripAdvisor, Inc. All rights reserved. SOURCE TripAdvisor -KPA- Click for photo release at www.thaipr.net

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