SUBARU SEES GROWTH IN COMPACT SUV DEMAND

Bangkok--30 Nov--Media Plus Connection

Introducing New 2011 Subaru Forester with Enhanced Luxury Options and Fuel Efficiency; With Irresistible Deals at ‘Thailand Motor Expo 2011’ Motor Image Subaru (Thailand) announces its business plan for Year 12 with main focus on SUV model as it sees growing demand from target consumers. By introducing the New 2011 Subaru Forester, the company expects to increase its share in family lifestyle vehicle. Subaru will also bring in irresistible deals and stunt driver “Russ Swift” to please the crowd at Thailand International Motor Expo 2011. Mr. Glenn Tan, Executive Director of TCIL and Group Chief Executive of Motor Image Group, disclosed “Consumers today need a vehicle that achieves lower fuel consumption. That is the main reason why the C-segment which is the largest segment of the market takes nearly 40 percent of the new model sales in overall market. But at the same time, consumers whether in any market we have surveyed also need a vehicle that has diverse utility. Thus, the demand for SUV is continuously on the rise because the SUV can now offer as low fuel consumption as any other types of cars. At this year’s Motor Expo in Thailand, we will introduce the New 2011 Subaru Forester that not only comes equipped with enhanced luxury options for consumers who need top-of-the-class diverse utility but also with irresistible deals.” The New Subaru Forester, is equipped with the new generation Boxer FB Engine, 2.0 Litre, DOHC 16 Valve, Horizontally Opposed, 4 cylinder 4 stroke, Petrol Engine. This newly designed engine has been developed to better signify Subaru’s approach to complying with increasingly stringent environmental regulations, with an underlying focus on the fusion between comfortable, reliable driving, and eco-friendly driving. The two main areas improved with the 3rd generation SUBARU BOXER engine were better combustion and friction reductions. The results are Increase in fuel efficiency, Increase in low-to-medium speed torque, Harmony with the global environment, and reduction in exhaust gas emissions. Extra stability - The proven comfort and reliability of the renowned Symmetrical AWD (All-Wheel Drive) system. The combination of SUBARU BOXER and symmetrical power-train already has potentials to exhibit superior stability and agility. When they are combined with the Subaru original AWD system, an extra stability is obtained and it turns into a rough terrain ability that dominates over competitors. Deals to be offered during Thailand International Motor Expo 2011 are all custom-made deals that each customer can negotiate up to their satisfaction from financial campaign and adding accessories to first class insurance. Vehicles eligible for the sales promotion are the New Subaru Forester, Subaru Outback, Subaru Legacy Sedan and Wagon and Subaru Impreza WRX STi. “We want to deliver total satisfaction of Fun and Enjoyment driving experience to owners of all Subaru vehicles which, in addition to having to meet the most stringent levels of import quality, are also able to deliver the kind of great performance, safety and durability,” said Mr. Glenn Tan. The Subaru Confidence in Motion Booth this year at Motor Expo has been re-designed under the new theme “Express Spirit of Your Motion” to reflect the ‘Confidence in Motion’ brand essence and draw customers’ inner spirit of motion to enjoy the fun and safety riding experience. Inside the Booth, Subaru will introduce the ‘Lifestyle’ SUV, the new Subaru Forester; Outback, Legacy and Impreza WRX STi. And to deliver a true performance of Subaru vehicle, this year Subaru imports the unbeaten Guinness World Record Stunt Driver, Russ Swift, to perform a precision driving in 6 areas; Reverse Spin, Parallel Parking, Hand-Break Parking, Dancing, Two Wheeling and Doughnuts. The showcase will be conducted four times a day from 13.00-20.00 hrs for only 4 days from December 9-12, 2011 at P4 parking ground, Muang Thong Thani. Thailand International Motor Expo 2011 will be held at Challenger Hall, Muang Thong Thani, from December 1-12, 2011. Subaru ‘Confident in Motion’ booth is located at booth A2, Challenger Hall 1-3. For more information about Motor Image Group and its range of products, please visit www.motorimage.net About the Tan Chong Group Tan Chong International (HKSE:0693) is listed on the Stock Exchange of Hong Kong and is a major motor, property and distribution company which operations in Singapore, Hong Kong, China, Indonesia, Japan, Malaysia, Philippines, Taiwan, Thailand, Vietnam. Since its inception in 1957, the Group has grown its assets substantially through continuous expansion of its existing diversified business portfolio in manufacturing, distribution and retail. About Motor Image Motor Image is the authorised distributor of Subaru automobiles in Singapore. Established in 1986 and headquartered in Singapore, the company has since opened offices in Cambodia,Hong Kong, Indonesia, Malaysia, Philippines, Southern China, Taiwan, Thailand and Vietnam. The Motor Image Group is a wholly-owned subsidiary of Hong Kong-listed Tan Chong International Limited (TCIL), which engages in automotive, commercial, manufacturing, trading and property investment businesses across Asia. www.motorimage.net/MIG/home/ About Subaru Based in Japan, Subaru is the automotive division of Fuji Heavy Industries (FHI), a comprehensive, multifaceted transport equipment manufacturer that develops a wide range of innovative products such as automobiles, aerospace, bus-manufacturing, house-prefabricating, industrial products and ecology systems. Founded in 1955, Subaru has since grown to become one of the world’s leading carmakers. In 1972, Subaru became the first in the world to market an All-Wheel Drive (AWD) passenger car and pioneered the market in Japan for high-performance station wagons by combining a turbo-charged engine with an AWD system. Subaru has improved and refined its AWD system, to create a symmetrical AWD system that enables optimal driving pleasure and safety. Subaru is well-known by motoring organizations worldwide for its engineering, design, functionality, safety and reliability. The Subaru range of vehicles includes the Forester, Legacy, Outback, Impreza, Impreza WRX, Impreza WRX STI, Exiga and Tribeca. Collectively, they have been known to be “river's cars” offering superb handling because of the All-Wheel Drive technology built into every model. www.subaru.com Click for photo release at www.thaipr.net

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