Bloomberg's Norman Pearlstine in Bangkok to promote Bloomberg Businessweek Thailand

Norman Pearlstine, the Chief Content Officer for Bloomberg and Chairman of Bloomberg Businessweek, visted Bangkok on December 16 to mark the news that White Knight Media Co. Limited has assumed the licensing responsibilites for Bloomberg Businessweek Thailand magazine. “Thailand plays a significant role in the global business world and is a vitally important market that we want to continue to serve,” said Bloomberg Businessweek President Paul Bascobert. “We are looking forward to working with White Knight Media to produce the highest-quality publication while meeting Thailand’s growing demand for Bloomberg Businessweek’s essential business content.” Andrew Batt, Publishing Director of Ensign Media, and speaking on behalf of White Knight Media, said: “The opportunity to be involved with one of the world's great business news brands is one that rarely presents itself. White Knight Media is committed to upholding the world-class standards of journalism for which the Bloomberg Businessweek brand is recognised around the world.” Launched in 2007, Bloomberg Businessweek Thailand is the only licensed local-language edition of any global business magazine in Thailand. The magazine provides essential global and local business news, insight, and information, and has become a must-read for Thai business professionals. Bloomberg Businessweek Thailand will be managed by Ensign Media under a new management agreement with White Knight. Batt was previously Executive Director for the Thai-language edition at the previous licensee until November 2009. About Bloomberg Businessweek: Bloomberg Businessweek is a trusted source of essential, comprehensive insight that business leaders depend on to get ahead. Combining the innovation and scale of Bloomberg with the insight and depth of Businessweek, the new Bloomberg Businessweek offers a global perspective to help senior executives profit from smarter, faster, and more informed decisions. Founded in 1929, the magazine is a market leader, with more than 4.6 million readers each week in 140 countries. Delivering to a high-income and highly educated audience, Businessweek.com is an award-winning provider of decision-making global business news, information, and services, reaching 10 million monthly users. Bloomberg Businessweek Radio is a weekly national radio program airing on Bloomberg Radio. Hosted by Ken Prewitt and Pimm Fox, the program features interviews with writers and editors of stories from the just released magazine. Drawing on 1,700 journalists in 146 bureaus across 72 countries, Bloomberg Businessweek is capable of covering the business world like no one else can. About Bloomberg Businessweek Thailand: Published monthly since August 2007, Bloomberg Businessweek Thailand has grown to become essential reading for Thai business professionals. As Thailand's only licensed business magazine, Bloomberg Businessweek Thailand is widely respected as the Kingdom's only global business magazine.

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