Making Application Delivery a Strategic Priority Empowers IT to be Far More Responsive to Business Change in Today’s Highly Dynamic World
Citrix Systems, Inc. (Nasdaq: CTXS), the global leader in application delivery infrastructure, today outlined the company’s corporate strategy and product line vision to help companies of all sizes ensure the success of business applications in an increasingly complex and dynamic world. By providing customers with an end-to-end strategy for application delivery, Citrix is helping businesses rapidly adopt emerging applications and deliver those applications with the best performance, security and cost savings to an increasingly diverse set of users and an ever broadening range of application architectures.
“Whether large ERP solutions or custom web apps, e-mail or e-commerce, client-server applications or SOA, the success of any IT organization today depends on ensuring that mission-critical applications meet their business goals in a world where the variables are in a constant state of change,” said Yaj Malik , Area Vice President – ASEAN, Citrix Systems. “Trends such as mobility, globalization, offshoring and e-commerce have moved users further away from headquarters, while initiatives like datacenter consolidation, security and regulatory compliance have made applications less accessible to users. Traditional networking, security and management solutions alone cannot solve this problem.”
These changes are rapidly pushing the topic of application delivery to the forefront, forcing IT executives to spend more time focusing on how their infrastructure enables them to get mission-critical business applications from their source in the corporate datacenter out to users in a way that lowers cost, reduces risk and increases the agility of IT to keep pace with business requirements in today’s highly dynamic world. If the infrastructure which companies rely on to deliver business applications to end users wasn’t designed with modern application and user realities in mind, they end up massively over-provisioning, buying too much bandwidth, adding too many servers and refreshing PCs on an increasingly shorter life-cycle just to keep up with growing application requirements.
“There are only three reasons to put in a network: to support applications, to support applications, and to support applications,” said Joe Skorupa, Research Vice President, Gartner, Inc. “With an application delivery network – you really need to understand the application, the environment that the application is used in, how it uses network resources, and what you can do to enhance the delivery of that application if you’re going to provide the appropriate value.”
“Our business is moving toward a more services-oriented architecture and one of our biggest challenges is application performance, especially as we consolidate our hardware costs,” said Michael Prewitt, Team Lead, Server Team; Windows & Network Infrastructure, BlueCross BlueShield of Tennessee. “Citrix’s application delivery model provides us with the right network architecture and mix of components for our growth and success.”
By providing a more services-oriented infrastructure that decouples users, networks, and applications, and then dynamically re-couples them on the fly, Citrix provides application delivery infrastructure that supports an infinite number of scenarios between the application point-of-origin and the end-user point-of-access. This flexibility allows companies to respond far more quickly to new business requirements. It also frees IT from focusing on trying to lock down users and slow down the rate of change in application technologies in an effort to keep pace.
“As innovation accelerates and technology becomes more decentralized, our customers must be able to affect change instantly,” said Yaj Malik , Area Vice President – ASEAN, Citrix Systems. “Effective delivery of applications will become one of the most important competencies that winning business will need in a dynamic and ever changing world as distance between users and applications grow.”
Effective application delivery requires an end-to-end strategy incorporating key infrastructure solutions deployed along the line-of-sight between datacenters and end users. The Citrix application delivery infrastructure product line includes best-in-class solutions designed to work well with a company’s existing infrastructure and even better when deployed together. Starting from the datacenter and working out toward the end user, Citrix believes there are six best practices to ensure the successful delivery of any application to any user in any location:
Deliver Web Applications with Citrix NetScaler — Optimize all web applications with an integrated networking solution that accelerates performance, improves security, and substantially reduces load on servers (please see today’s related announcement about the latest edition of NetScaler).
Deliver Windows Applications with Citrix Presentation ServerTM — Save millions in management costs and eliminate data security risks by installing all Windows applications in the datacenter and virtualizing or streaming them to end users over the network.
Deliver Desktops with Citrix Desktop Server TM, the newest addition to the Citrix end-to-end application delivery strategy (please see today’s related announcement) — Reduce the cost, management and security risk of desktop computing by delivering desktops virtually from the datacenter in a way that actually improves the end user experience.
Enable Secure Application Access with Citrix Access Gateway TM — Provide a secure single point of access to all applications that automatically customizes access policies based on user scenarios.
Accelerate Applications to Branch Users with Citrix WANScalerTM — Instantly improve the performance of applications delivered over the wide area network while reducing bandwidth by up to 75 percent.
Monitor End User Experience with Citrix EdgeSightTM — Ensure applications are meeting business metrics at all times by monitoring performance from the user’s perspective.
In an increasingly volatile world where customers face a dizzying array of changes to applications, users and business climates, making application delivery a strategic imperative is no longer an option. By addressing all key elements of application delivery along the line-of-sight between datacenters and users, Citrix is enabling its customers to spend less time worrying about infrastructure limitations and more time growing their businesses. For more information about today’s application delivery announcements, please visit www.citrix.com .
About Citrix
Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader and the most trusted name in application delivery infrastructure. More than 180,000 organizations worldwide rely on Citrix to deliver any application to users anywhere with the best performance, highest security and lowest cost. Citrix customers include 100% of the Fortune 100 companies and 98% of the Fortune Global 500, as well as hundreds of thousands of small businesses and prosumers. Citrix has approximately 6,200 channel and alliance partners in more than 100 countries. Annual revenue in 2006 was $1.1 billion.
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