Avnet Electronics Marketing Pioneers Xilinx SpeedWay Design Workshops in Asia with Outstanding Results

Covering 23 Cities in 10 Markets, Overall Attendance Topped 1,200, Beating All Expectations

Avnet Electronics Marketing Asia, a leading distributor of electronic components and a division of Avnet, Inc. (NYSE: AVT), has concluded a series of pioneering Xilinx SpeedWay design workshops in Asia Pacific, with remarkable results and record attendance. The workshop series, which comprised more than 80 classes, held in 23 cities in 10 markets, was designed to train engineering professionals interested in using Xilinx FPGAs (Field Programmable Gate Arrays), for embedded processing, serial connectivity, and high performance digital signal processing (DSP).

Avnet Electronics Marketing is the only distributor to run global workshops specifically for Xilinx customers. The SpeedWay workshops included half-day and full-day sessions catering to both entry-level and expert users. Conducted by local field application engineers and specialists from Avnet Electronics Marketing, they offered in-depth technical training with practical "how-to"

"We conducted a pilot programme and received great feedback so we were confident that the workshop series would be a success. The results actually exceeded our own expectations," said C.C. Lim, vice president of marketing at Avnet Electronics Marketing Asia. "We targeted to attract approximately 800 attendees, but the level of interest was overwhelmingly high and in the end we coached well over a thousand engineers, and more than 160 Xilinx Spartan-3E Starter Kits were sold during the event."

"The success of the workshops reflects the fact that we have achieved our commitment to customer's satisfaction; going forward we will continue to provide technical support which helps our customers to design with Xilinx devices throughout the product development life cycle." Lim added. "With the explosive growth in FPGA-based embedded processing and DSP applications across the region, Avnet's Speedway workshops are fulfilling the high level of demand among digital designers to gain practical, hands-on experience on our industry-leading Virtex-4 and Spartan-3 FPGAs," said Yang-Chiah Yee, Asia Pacific sales vice president for Xilinx.

"For example, engineers learned to develop high-performance, flexible embedded systems using our EDK embedded processing design software on our FPGA devices with an embedded PowerPC processor core or our soft-processor MicroBlaze core. They were also trained to implement high-performance DSP solutions for multimedia, video and imaging applications on our FPGA devices using our System Generator for DSP development tool," he said.

The following boards were used:

Avnet Electronics Marketing ran its Xilinx SpeedWay design workshop series in mainland China, Taiwan and Korea. The most recent batch focused on DSP, MGT and uCLinux. More information about SpeedWay workshops can be found at

About Avnet Electronics Marketing

Avnet Electronics Marketing Asia is part of Phoenix-based Avnet, Inc. (NYSE: AVT), a Fortune 500 company with fiscal 2006 sales exceeding USD$14.25 billion. Serving customers in approximately 70 countries, Avnet is one of the world's largest technology marketing, distribution and services companies.

Avnet Electronics Marketing has a significant presence in Asia-Pacific -- the fastest growing electronics market in the world. With its regional headquarters in Singapore, the company has 38 locations in 10 countries in Asia. It distributes semiconductors, interconnect, passive and electromechanical components to serve a wide range of customers including original equipment manufacturers (OEMs), electronic manufacturing services (EMS) providers, and small- to medium-sized businesses, and provides associated design-chain and supply-chain services. The company's web site is located at http://www.em.avnet.com

Note to editors: this release can also be found on the EBA Web site at www.eba.com.hk . For enquiries on releases by email, please call Rosa Lee at (852) 2537 8022 or send a message to [email protected] .

The workshops, which were held over a period of six months, covered the following topics:

Topic Number of Number of

classes attendees

Total 81 1,264

For further information please contact:

Jaime Chan:

Tel: +852-2410 2735

Email: [email protected]

Brian Paterson (EBA):

Tel: +852-2537-8022

Email: [email protected]

SOURCE Avnet Electronics Marketing Asia

--Distributed by AsiaNet ( www.asianetnews.net )--

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