Nestl? Ice Cream launches “Extreme Loaded” a new hero for teenagers this summer aiming for the only leader position in Thai ice cream market.

“Nestl? Ice Cream” begins an ice cream heated war with the launch of a new innovative and heroic product “Extreme Loaded” to further penetrate the cone ice cream market. Teaming up with loaded heroes in “ X-Men: The Last Stand” movie through its new strategic alliance - Twentieth Century Fox, teenagers and other consumers in Thailand will be offered with surprises and full of excitement this summer. Nestl? Ice Cream has continued to be the leader in innovation as firmly committed in its Blue Mission strategy, a business blueprint for accelerating unrivalled growth through Product Innovation, Branding & Visibility and Distribution Channels. To create greater excitement in the ice cream market this year, Nestl? Ice Cream has integrated the “Movie Marketing” tactics, resulting in more attractive products and packaging, especially with this coming launch of one of the biggest movies of the year: “X-MEN: The Last Stand”. Mr. Philippe Eberle, Executive Director - Ice Cream & Chilled Dairy of Nestl? (Thai) Limited said “As a core brand of Nestl? Ice cream, “Extreme Loaded” is targeted to creating new excitement for teenagers group. Nestl? Ice Cream has announced this year to be ‘The Extreme Year’ which consumers can expect many extreme products as well as extreme marketing promotions. According to “Nestl? Ice Cream Freezer Never Sleeps” concept, consumers will always be surprised, challenged and of course in trend with many innovative products and marketing promotions throughout the year. We begin the hot summer by teaming-up with Twentieth Century Fox Thailand to satisfy our target consumer group who loves movies and loves a big and loaded ice cream as well. They will enjoy the delicious ice cream with “Extreme Loaded” and the new exciting many heroes featuring in the “X-MEN” sequel. Moreover, “Extreme” product category is one of our strategic core brands winning Nestl? Ice Cream a position as a co-market leader in Thailand”. In 2005, “Extreme” category contributed around a quarter of Nestl? Ice Cream total sales. “Extreme” growth in March 2006 has shown a double increase comparing with the same period in 2005. Nestl? Ice Cream plans to spend 100 million baht on marketing budget for “Extreme” product in 2006 while 20 million baht was allocated for the latest TV commercial campaign. Ms. Pratumrat Homwong – Brand Manager – Ice Cream of Nestl? (Thai) Limited further explained that “Extreme Loaded”, a newcomer under the range of “Extreme” brand, will serve all needs. Recent consumer insights indicated that many consumers are satisfied with loads of big toppings, rich of chocolate sauce, soft smooth ice cream, crispy wafer and big pieces of chocolate on the bottom. Therefore, “Extreme Loaded” has been specially designed and crafted to suit our teens target group in Thai ice cream market. Consumers can enjoy “Extreme Loaded” in two flavors: Chocolate and Premium Vanilla. “Extreme Loaded” are available nationwide through Nestl? Ice Cream tricycle drivers, Nestl? Ice Cream freezers at leading shops, convenience stores, Tesco Lotus and the other leading modern trades. It is delicious from the first bite till the last in an attractive packaging, designed to coincide with the launch of one of the biggest movies of the year: “X-MEN: The Last Stand” For more information, please contact: Piyaporn Thipsoonthornsak / PR & Associates Tel. 02 651-8989 ext. 335 e-mail: [email protected] Click for photo release at www.thaipr.net

• ข่าวTwentieth Century Fox
• ข่าวinnovative
• ข่าวen