PATA ANNOUNCES 2006 GOLD AWARDS WINNERS

The Pacific Asia Travel Association (PATA) is pleased to announce the winners of the 2006 PATA Gold Awards. This year the awards honour the achievements of 28 travel-related organisations and individuals. The winners will receive their awards during the 55th PATA Annual Conference in Pattaya, Thailand, April 23-27, 2006. The honours include four Grand Awards and 31 Gold Awards. The 2006 PATA Grand Award for Heritage will be presented to The South China Morning Post, Hong Kong SAR for its "Hong Kong's Vibrant Rural Communities" campaign. Published in The South China Morning Post, the series of articles vividly illustrates how the traditional villages of Hong Kong have adapted to the 21st century and the role they play in conserving Hong Kong’s heritage. The Marketing award will go to Singapore Airlines for its "Singapore Airlines Recovery Initiatives - Maldives, Sri Lanka and Bali." SIA successfully rallied the support of industry partners and tourism authorities in the Maldives, Sri Lanka and Bali. The airline garnered its global network and resources to promote a wide-ranging recovery programme. The promotion of the Maldives and Sri Lanka received enthusiastic response: more than 2,000 passengers purchased the holiday packages. The Environmental award will go to Kerala Tourism, India for its "Zero Waste Kovalam." The project aims to tackle the waste issue in the fishing village and beach destination of Kovalam by changing the way the community uses materials and resources. Zero Waste is an ethical, economical and efficient way of looking at material use, reducing the production of waste, and enhancing waste management procedures. The Education and Training award will go to Mount Lavinia Hotel, Sri Lanka for its "Youth Trainee Programme." The programme aims to advance youth employment opportunities in the tourism industry. In addition to the four Grand Awards, 31 PATA Gold Awards will be presented to the winners listed below. Multiple awards went to several of this year's entrants, such as Kerala Tourism, Banyan Tree Holdings, Tourism New Zealand, Sarawak Tourism Board and Singapore Airlines. The winning campaigns were selected from more than 200 Gold Award entries by panels of international experts in each category. The awards were open to both PATA and non-PATA members. The PATA Gold Awards are generously sponsored by the Macau Government Tourist Office. Grand Award winners will receive their trophies during the opening ceremony of the 55th PATA Annual Conference on April 24, 2006. The Gold Award winners will be presented their trophies during a special luncheon on the same day. 2006 PATA Grand and Gold Award Winners GRAND AWARDS PATA Grand Awards 2006 1. Education and Training Youth Trainee Programme Mount Lavinia Hotel, Sri Lanka 2. Environment Zero Waste Kovalam Kerala Tourism, India 3. Heritage Hong Kong's Vibrant Rural Communities Mr Kevin Sinclair The South China Morning Post, Hong Kong SAR 4. Marketing Singapore Airlines Recovery Initiatives - Maldives, Sri Lanka and Bali Singapore Airlines, Singapore GOLD AWARDS Marketing Awards 1. Government/Destination (National) Make Yourself 100% at Home Tourism New Zealand, New Zealand 2. Government/Destination (State/City) Tourism New South Wales, Sydney Winter 2005 Campaign Tourism New South Wales, Australia 3. Carrier (International -- Air) Singapore Airlines Boarding Pass Privileges Programme 2006 Singapore Airlines, Singapore 4. Airport (International) Munich Airport International, Germany 5. Industry -- Business Hotel Hilton Kuala Lumpur, Malaysia 6. Industry -- Hotel and Resort Maison Souvannaphoum Hotel by Colours of Angsana Banyan Tree Holdings, Singapore 7. Industry -- Payment Card Company Promoting Asia Pacific Travel, Post-Tsunami Visa International Asia Pacific, Singapore 8. Industry -- Distribution Network Re-Energising the Abacus Brand Campaign Abacus International, Singapore 9. Tour Operator/Travel Agent Okinawa India Holy Maha Bodhi Friendship Exchange Programme Okinawa Tourist Service, Japan 10. Industry -- Spa Angsana Spa Kuala Lumpur Banyan Tree Holdings, Singapore 11. Environmental -- Ecotourism/Travel-Related Kumbalangi Kerala Tourism, India 12. Environmental -- Corporate Environmental Shangri-La's Tanjung Aru Resort -- Environmental Management Programmes Shangri-La's Tanjung Aru Resort, Malaysia 13. Environmental Education Programme The Mahout Adventure Club, Sri Lanka 14. Heritage and Culture -- Heritage Restoration and Re-Use of Shigar Fort Palace Aga Khan Cultural Service Pakistan 15. Heritage and Culture -- Culture Rainforest World Music Festival Sarawak Tourism Board, Malaysia 16. Educational and Training -- Educational Programme Tourism New Zealand Online Trade Training Modules Tourism New Zealand, New Zealand 17. Education & Training -- Publication Ayurveda: The Mantra of Niramaya Kerala Tourism, India 18. Consumer Travel Brochure Royal Orchid Holidays THAI Airways International, Thailand 19. Travel Advertisement -- Print Media Journal - Sabah, Sarawak, Langkawi Tourism Malaysia 20. Travel Advertisement -- Electronic Media Butler Langham Hotels International, Hong Kong SAR 21. Travel Poster Sarawak Sarawak Tourism Board, Malaysia 22. Destination Article -- Magazine Jewel of India Mr Tad Friend Travel +Leisure, USA 23. Industry Business Article -- Trade Publications Development of Bangladesh Tourism in a "Thrust Sector" with No Thrust Mr Raquib Siddiqi The Bangladesh Monitor, Bangladesh 24. Industry Business Article -- Consumer Publications Niche Tourism - Small is Beautiful Ms Kamal Gill Today's Traveller, India 25. Travel Photograph Haircut in Beijing Mr Macduff Everton National Geographic Traveler, USA 26. Travel Guidebook Aboriginal Australia: An Owners Manual Mr Ian Crawshaw, Australia 27. Travel Video Award Yokoso! Japan Ministry of Land, Infrastructure and Transport, Japan 28. Public Relations Campaign Tiger Airways: Promoting Community Relations & Exhibiting Corporate Citizenship Following a Natural Disaster Fleishman Hillard, Singapore 29. CD-Rom Nepal Interactive CD Rom Nepal Tourism Board 30. Web Site Tourism Malaysia -- Europe Web site TBWA-ISC Malaysia 31. E-Newsletter Focus! Outrigger on the Lagoon, Fiji. HONOURABLE MENTIONS Travel Guidebook Insight Guides South India APA Publications GmbH & Co. Verlag KG., India Travel Guidebook Dhaka Calling Mr Kazi Wahidul Alam Bangladesh Destination Article -- Magazine Touch Me, Heal Me Mr PK Kluge National Geographic Traveler, USA Destination Article -- Newspaper Rhythms of Thailand Mr Rob McKeown The Boston Globe, USA FOR MORE INFORMATION CONTACT PATA Communications Ken Scott / David Gillbanks / Paveena Olansuksakul Tel: (66-2) 658-2000 E-mail: [email protected] Online pressroom: www.PATA.org/news End.

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