TRUE AND MICROSOFT PROMOTE "WORK & PLAY ON THE MOVE" FOR TODAY'S CONSUMERS

True Group and Microsoft Corporation today announced a joint campaign called "Work & Play on the Move" to promote mobile lifestyles in Thailand. It combines the advanced features of Microsoft Windows Mobile 5.0 with True Move's "Beyond 3G" integrated communications network that offers customers a variety of technologies and speeds including GPRS, EDGE and Wi-Fi. Windows Mobile 5.0 is also the ideal platform for True Group's enormous selection of original multimedia content. True Move is also offering a special promotion on Windows Mobile 5.0 PDA phones throughout October. Mr. Thiti Nantapatsiri, Managing Director, Home/Consumer Solution & High Speed Access, True Corporation Plc, said, "True's vision is to be Thailand's leader in convergence solutions that enhance today's highly-connected lifestyles. True and Microsoft share the common goal of delivering a wired lifestyle with greater mobility, empowering people with the freedom to stay connected anytime and anywhere. True's integrated network and Windows Mobile 5.0 combine to unlock the power of mobility with flexibility that enhances a modern lifestyle, where people are constantly on the move but still want to stay in touch with friends and the office and enjoy entertainment." The "Work & Play on the Move" campaign will focus on educating customers about the benefits of using Windows Mobile 5.0 devices on True Move's integrated network. Windows Mobile is on all PDA devices sold at True Shops and True Move Shops. Selected True Shops will have Windows Mobile Stations, an exclusive interactive demo center where customers can take the time to discover how Windows Mobile 5.0 will enhance their lifestyles. Specially trained True staff will assist customers in exploring their Windows Mobile experience. "Windows Mobile 5.0 addresses the profound shift in the kind of data and services people access on their mobile devices, from rich multimedia to business applications," said Ms. Suzan DelBene, Corporate Vice President of Marketing, Mobile and Embedded Devices Division for Microsoft Corporation. "Whether for work or play, people want immediate access to a variety of multimedia content and applications that deliver the features and functionality they need. This is where Windows Mobile 5.0 solidly delivers, especially on True Move's integrated network that lets customers choose the connectivity option that best meets their requirements." Windows Mobile 5.0 powers the next generation of mobile phones, personal digital assistants (PDAs) and media players. It's the ideal operating system platform for both work and play because Windows Mobile 5.0 offers superior multimedia experiences, enhanced business productivity, and the ability to customize various features. There are over 18,000 commercial Windows Mobile-based applications available including Microsoft Office software for Windows Mobile. True Move is offering a special promotion for the "Work and Play on the Move" campaign until the end of December. With the purchase of a PDA phone such as the Atom Exec, Dopod Pro838, HP iPAQ 6828 or 6965, Gsmart i128 or Asus P525 at any True Shop or True Move Shop, customers will enjoy three months of free, unlimited Wi-Fi at True's 3,000 access points. Customers who buy a PDA phone before the end of October with a True Move Postpay SIM package of Baht 799, in addition to the free Wi-Fi, they will get the privilege to purchase a Wi-Fi router at the special price of Baht 990. As Thailand's pioneer in the wireless hi-speed lifestyle, the True Group is the ideal partner for Windows Mobile 5.0. True Move is Thailand's only network operator that offers customers the choice of connectivity that is ideally suited for Windows Mobile users. True Move's fully integrated network is designed to the concept of "Beyond 3G," offering customers a variety of technologies and access rates such as GPRS, EDGE and Wi-Fi. True Move has the most Wi-Fi hotspots in Thailand with over 3,000 nationwide. True Move introduced Thailand's first outdoor Wi-Fi zone at Siam Square and recently launched another at Silom Road, with more to roll out in the near future. Combined with True Move's nationwide GPRS coverage and EDGE services in major urban areas, True Move is the only network operator that can offer customers such a wider range of connectivity choices. Mr. Thiti added that consumers only enjoy the full value of integrated connectivity if it delivers compelling content. "Our customers who use Windows Mobile 5.0 devices can take full advantage of the True Group's industry-leading content offerings. True Move is the only network operator that can enrich the Windows Mobile experience with its wide variety of exclusive on-line content. Through www.trueworld.net and True Move's own content services, our customers can choose from a vast selection of content including True Music, True Sports, E-Books, news, AF3 and much more," he concluded. For more information about using Windows Mobile 5.0 devices on the True Move integrated network and the special October promotion on PDA Phones, customers can call True Move Care 1331 or visit any True Move Shop or True Shop. About True Move Company Limited: True Move (formerly known as TA Orange), a subsidiary of True Corporation Plc, Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler, offers innovative and high-quality wireless communications services on its nationwide 1800 MHz network to 5.4 million customers (June 2006) throughout Thailand. True Move's vision is to create a pioneering wireless hi-speed lifestyle where people can communicate as well as access knowledge, information and entertainment wherever, whenever, and however they wish. The company delivers superior coverage, quality, and best value services. Leveraging its relationships with True Corporation and the CP Group, True Move offers unique integrated products and services to the Thai market. For more information, visit www.truemove.com or www.truecorp.co.th About Microsoft Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize the full potential. For more information, visit www.microsoft.com สามารถคลิกดูภาพประกอบได้ที่ www.thaipr.net

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