'Share a Coke' Returns with a Fresh Twist, Connecting Gen Z Like Never Before!

The Coca-Cola system in Thailand, comprising ThaiNamthip Corporation PLC, HaadThip PCL, and Coca-Cola (Thailand) Ltd. is reviving its beloved 'Share A Coke' campaign, enhancing real-world connections beyond fleeting digital interactions. With an innovative approach, Coca-Cola is creating more meaningful ways for the new generation to celebrate friendships and express appreciation.

First launched in 2011 as an industry-first personalization campaign, 'Share a Coke' replaced the brand logo with consumers' names, revolutionizing engagement. Now the campaign evolves with a richer and more interactive experience, catering to the growing desire for genuine connection.

With the new 'Share a Coke' online platform and interactive Personalization Hubs, customizing a unique, personalized Coca-Cola has never been easier. This campaign offers a simple yet powerful way to show appreciation for loved ones through a thoughtful and personalized gesture.

A Celebration of Real-World Connections

Han Thwe Phyo, Senior Director, Marketing for Coca-Cola in Thailand and Laos, remarked, "In our digital age, celebrating genuine connections is more important than ever. 'Share a Coke' is a reminder that the best memories are made when we come together. This season, we're taking it a step further by featuring over 180 names as many popular Thai names as well as unique names that are beloved and cherished to Thai consumers on Coke packaging— selected as many names as possible on Coca-Cola products to reflect the diversity of our consumes, ensuring that everyone has a chance to be part of this special campaign. Our mission is to make every moment of joy more personal, more meaningful, and more inclusive with their loved ones in a meaningful way. Those spontaneous moments of laughter and connection, shared over a 'Coke', are what life is all about."

Understanding that meaningful interactions happen both online and offline, Coca-Cola Thailand is launching immersive experiences and exciting activations across the country. The campaign includes iconic out-of-home (OOH) installations, such as a giant balloon takeover in key locations with high-traffic lifestyle hubs and popular Gen Z hotspots across Bangkok and beyond, inviting consumers to capture and share memorable moments.

Must-visit locations include Siam Center (Parc Paragon) and Victory Monument in Bangkok, with additional activations extending to Chiang Mai, Nakorn Ratchasima, and Phuket. Stay tuned for an exclusive event designed to bring fans together and share a Coke with their favorite idols. Engage in on-the-ground activities and community-building experiences. Stay tuned to Coca-Cola's Facebook page for updates and details!

Get Ready to Share the Magic!

As part of the creative 'Share a Coke' campaign, Coca-Cola is introducing a special edition packaging featuring a variety of names, designed to spread joy and connection. These names are not intended to promote or reference any specific individuals, and those whose names appear on the packaging are not affiliated with the campaign. Consumers can join in the fun by sharing a Coke that may feature their own name or the name of someone special to them. The special edition bottles and cans are available nationwide across 'Coke' Original Taste, 'Coke' Original Taste Less Sugar, and 'Coke' Zero Sugar, in a variety of sizes.

Additionally, consumers can join the excitement at 'Share a Coke' Personalization Hubs, where consumers can create their own personalized cans and bottles in real-time. Keep an eye out for more updates!

For more details on the 'Share a Coke' online platform, visit Coca-Cola Thailand's Facebook Page. Share your moments with using the hashtag #ShareACoke. Stay updated on more exciting campaigns and the latest news by following Coca-Cola Thailand on Instagram. Learn more at www.coca-cola.com/th/th.