Toys"R"Us Brings Thai Market Magic to Life with 'Playful Market' at Icon Siam, Reflecting the Bright Future of Thailand's Toy & Play Market

Timed perfectly with the spirit of Thailand's National Children's Day, celebrated this year on 11 January, the 'Playful Market' symbolizes the bright future of Thai children and their limitless potential for growth, learning, and play while also reflecting Thailand's strong market cultures that tourists are so familiar with and in love with. Coupled with the exciting range of toy offerings, Toys"R"Us's concept store at Icon Siam creates a vibrant and dynamic experience for visitors. The store serves as a space where families can come together to explore and embrace the joys of childhood in all its playful forms.

Inspired by Thailand's vibrant and beloved market culture, 'Playful Market' is more than just a retail space; it's a destination. Designed to embody the lively, colorful energy of a traditional Thai marketplace, the store fosters an immersive environment where every product tells a unique story.

"This store is not just a place to shop—it's where creativity meets culture," said Ms. Adelene Teo, General Manager of Toys"R"Us Singapore, Thailand, and Brunei. "We're proud to offer close to 4,000 products, including exclusive ranges and the hottest toys for young children and 'kidults' alike. The 'Playful Market' is a space where customers can connect deeply with the amazing products we provide. It's a celebration of childhood, innovation, and the importance of nurturing young minds."

As Thailand celebrates National Children's Day, 'Playful Market' invites young and old alike to reflect on the boundless possibilities of childhood. The store aims to recreate the excitement of browsing a Bangkok market—from the density and closeness to the thrill of discovering unique items.

This latest opening follows the successful launch of another concept store at One Bangkok just a few weeks ago, demonstrating Toys"R"Us' commitment to delivering extraordinary retail experiences across Thailand.

The store's carefully curated selection features nearly 4,000 products, blending local charm with global appeal. From exclusive items to the most sought-after toys in the market, there's something for everyone at 'Playful Market.'

"Toys"R"Us invites everyone to explore the vibrant world of 'Playful Market' at Icon Siam. With endless opportunities to celebrate, discover, and play, the store promises an unforgettable experience for visitors of all ages," Ms. Adelene Teo added.

In view of the Grand Re-opening of the Icon Siam store and Children's Day, exclusive offers of up to 40% have been prepared for everyone. The first 100 customers who make any purchase on 9 January will also be able to redeem a Remote Controlled Rastar Lamborghini worth THB2,599, a X-shot double pack blaster worth THB1,149 or a My Story Smart Cash Register worth THB2,049. With any purchase of THB1,000, customers can enjoy a 'Sure-Win' Spin & Win. All offers are exclusive to the Icon Siam store only and sale ends 19 January.

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