Experience "Chok Dee: Enter The Golden Chamber" - Thailand's First-Ever Lunar New Year Exhibition at Central Chidlom

Central Department Store, under Central Retail, celebrates the Year of the Snake with its grandest Chinese New Year campaign yet, "The Great Chinese New Year 2025." At the heart of this auspicious celebration is the Thai debut of "Chok Dee: Enter the Golden Chamber," an innovative exhibition created in collaboration with internationally acclaimed artist Jahan Loh. This pioneering showcase pushes creative boundaries to new heights, transforming the space into a radiant golden chamber that symbolizes boundless prosperity and good fortune. Visitors are invited to immerse themselves in this unique exploration of success and abundance. The exhibition runs from 10th to 31st January 2025 at the Residence Space, 1st floor, Central Chidlom.

Jahan Loh, pioneering Singaporean pop artist, has been reshaping the contemporary art landscape since the 1990s. His visionary approach seamlessly merges high art with street culture, creating works that transcend traditional boundaries. Known for challenging artistic conventions, Loh invites viewers into an alternative universe where imagination knows no limits and reinvention is constant. His neo-pop aesthetic weaves hidden social narratives into thought-provoking compositions that address contemporary issues.

Beyond traditional mediums, Loh's artistic influence extends to collaborations with global brands, cementing his reputation as a versatile creator. His work has garnered international recognition, with exhibitions across the world and his pieces coveted by private collectors and institutions alike.

"Chok Dee: Enter the Golden Chamber," a visionary creation by Jahan Loh, guides visitors on a journey through prosperity's many dimensions. Inspired by the Chinese proverb "Abundance overflows the earth," the exhibition weaves together symbols of achieved aspirations and infinite possibilities. Beyond material wealth, the installation explores the true essence of prosperity in Chinese culture - a harmonious blend of physical and mental wellbeing, social prosperity, and favorable destiny. Through this immersive experience, visitors are invited to contemplate completeness and discover how genuine abundance feeds endless dreams and inspirations.

"Chok Dee: Enter The Golden Chamber" offers an ingeniously crafted Immersive Experience where traditional Chinese ingots symbolize prosperity and joy. This multi-sensory experience enchants visitors with dynamic golden light projected across large screens, enhanced by carefully curated soundscapes. The exhibition's centerpiece invites visitors to interact with playful inflatable gold ingots, creating a unique experience of being surrounded by symbols of abundance. This joyful interaction symbolizes leaping into the new year with Central Department Store, marking an auspicious beginning to the Chinese New Year festivities.

Additionally, customers can own exclusive merchandise designed by Jahan with a nod to Chinese New Year and Thai-style fortune. Items include the Chok Dee T-shirt, Stash x Jahan x ACU T-shirt, Sacoche bag, mobile phone cases, ACU x NDPD x CARNIVAL sneakers, inflatable gold ingots, and posters. These items are exclusively available at Central Chidlom.

Step into "Chok Dee: Enter The Golden Chamber," a golden hall filled with the fortune of happiness in an Immersive Experience designed by Jahan Loh. Celebrate the Chinese New Year of the Snake with joy and prosperity throughout the year, from 10th to 31st January 2025, 10 AM to 10 PM, at the Residence Space, 1st floor, Central Chidlom.

Shop with ease anytime and anywhere through our exclusive shopping channels, from Central App, the www.central.co.th, Central Chat & Shop through LINE @Centralofficial, or enjoy personalized service with our Central Personal Shopper On Demand tel. 1425. You can also make your purchases directly through the inbox of our official Facebook page: Central Department Store.

Stay updated with all the activities throughout the campaign at www.facebook.com/CentralDepartmentStore

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