It's the first time ever for this pair of consumer giants company, laundry detergent maker "Attack Easy", part of Kao Industrial Thailand, and "RosDee", the multi-purpose seasonings by Ajinomoto Thailand, to launch a joint campaign, "Attack Easy x RosDee : Make Life Easier". The combined campaign aims to help out homemakers of every age group to save time with greater convenience in the promotion "serving up simplicity for happiness", for more people to have fun.
Khun Suphasiri Suthadkul, Marketing Director of Kao Industrial (Thailand) Co., Ltd. commented, "At present, most people live hurried lives and are spending more time working outside of their homes, which gives them less time to manage household tasks and next to no time left for themselves and their families. So we hooked up with Ajinomoto (Thailand) Co., Ltd. for the campaign "Attack Easy x RosDee just made life easier" which is all about alleviating the burdens of housework, whether cooking or laundry. Homemakers get a lot more convenience, and particularly the younger generation who are still learning homemaking skills."
The campaign, "Attack Easy x RosDee : Make Life Easier" is based on a series of activities and tips to make life easier and promote happiness as well as exclusive promotions. RosDee is the seasoning to spice up any dish, whether the food is boiled, fried, curried or even deep fried, to ensure great aroma and taste in a second. Attack Easy is the industrial-strength laundry detergent with a 10-fold force to completely eliminate any food stain in a jiffy. The effect is the same whether washed by machine or by hand. The hand-wash is a super satin feel, while the detergent gets deep into the fibers of the fabric, leaving a delightful and long-lasting fragrance with perfumed bubbles.
Khun Pimsorn Lert-utsahakul, Flavor and Menu Seasoning Business Department Manager, at Ajinomoto (Thailand) Co., Ltd. added, "This partnership has combined the strengths of these two huge brands who supply the answer to housework for consumers. We make difficult things easy. RosDee is the expert at cooking any number of dishes, while Attack Easy is able to remove kind of food stains completely. This campaign is aimed at the segment of younger people who are still learning homemaking skills, as it addresses the demands of fast-paced urban lives to give them more happy time. This also aligns with our consistent policy of The Ajinomoto Group Creating Shared Value: ASV)".
Discover the "Attack Easy x RosDee : Make Life Easier" campaign at participating stores and on Shopee. Catch up with the latest events and learn more tips on the fanpages of Attack Family and Ajinomoto Home Cooking.
The MOU signing ceremony marks the creation of innovative, sustainable consumer and chemical products Kao Industrial (Thailand) Co., Ltd. celebrates its 60th anniversary, continuing to deliver sustainable innovations for hygiene and protection Kao Corporation (Kao), a leading global manufacturer of consumer and industrial chemical products, and Charoen Pokphand Group (CP), have signed a Memorandum of Understanding (MOU) to drive collaboration in co-creating innovative sustainable consumer and
"Feather" Introduces Sustainable Shampoo Bottle with New Design for Low-Carbon Lifestyle: A Recycling Innovation Collaboration between SCGC and Kao
—
SCG Chemica...
Kao Thailand Partners with SCGC and Dow to Develop Packaging with Key Sustainability Benefits
—
Kao Industrial (Thailand) Co., Ltd. (Kao) has partnered wi...
Kao hands over Magiclean Disinfectant on surfaces as health shield through the "Protecting Thais from influenza" project
—
Kao Industrial Thailand Co., Lt...
Kao shaking up the skincare market with the launch of Biore Makeup Remover Cleansing Acne in eco-friendly packaging that are 100% recyclable
—
As a key mi...
Kao's first eco-friendly packaging of Biore Makeup Remover only launches at Watsons
—
Kao Industrial (Thailand) Co., Ltd. or Kao, a leading manufacturer o...
Kao Joins hands with Thaioil Group to improve road pavemant with innovative asphalt for Laem Chabang Hospital
—
Mr. Bandit Thamprachachit, Chief Executive...
Kao Launches "Magiclean Bacteria Killer 2 in1" Innovative formular Floor cleaner with 99.9% effective bacteria killer
—
Kao Industrial (Thailand) is shaki...
First time ever! Attack Easy join hand with RosDee To launche New campaign "MAKE LIFE EASIER"
—
It's the first time ever for this pair of consumer giants ...
Takeda and Kao in partnership with Bangkok Metropolitan Administration launched 'Dengue-zero School Project'
—
Takeda and Kao in partnership with Bangkok ...