AWC to bring Disney's world class magical experience to Asiatique The Riverfront Destination, strengthening tourism for Thailand

Asiatique The Riverfront Destination is a unique living museum and festival market, offering breathtaking and panoramic view of Bangkok's Chao Phraya River and diverse range of attractions. The historic location was revamped using its former colonial architectural style that features the perfect blend of western and indigenous arts, changing the face of retail business in Thailand. In 2020, the site was further revitalized with three new attractions under the "Heritage Alive" concept - the Sirimahannop Tall Ship, Living Museum & Art Festival and New Mega Riverside F&B Destination.

Mrs. Wallapa Traisorat, Chief Executive Officer and President, Asset World Corp Public Company Limited (AWC), said that "Asiatique The Riverfront Destination is one of the most famous lifestyle destinations along the Chao Phraya river in Bangkok, so I am thrilled that this new strategic partnership with Disney will set a new benchmark to strengthen Thai tourism . Disney has captivated and entertained people around the world for generations, and together we will combine our passion to work towards launching new Disney experiences at this historic riverside destination between the end of this year and into 2023 as we join hands to create a true magical destination for visitors.

Asiatique The Riverfront Destination has become one of the most popular attractions in Bangkok since its launch in 2012, and the agreement with Disney comes as it celebrates its 10th anniversary. AWC continually explores opportunities to enhance the offerings at Asiatique The Riverfront Destination, which will offer a pet-friendly destination for animal lovers, to best respond to the evolving lifestyles of people. It will also offer delivery of unique culinary delights to meet all lifestyles, delivering a flavorful gastronomic empire where a wide choice of delicious food is brought together from famous restaurants and street food nationwide. The Living Museum & Arts Festival, with elements that create an atmosphere that reflects the history in the arts, culture and way of life of the surrounding neighborhood, is showcased with a variety of art pieces including paintings, street art and sculptures, which are dotted throughout Asiatique The Riverfront Destination and serve as ideal locations for visitors to capture photos. Visitors have flocked to the site for its open-air shopping center; to capture a view of the Bangkok skyline on "ASIATIQUE Sky" - Thailand's largest 60-meter-high Ferris Wheel; history buffs enjoy exploring what was the site of Thailand's first pier to trade overseas, established during the reign of King Chulalongkorn (Rama V); and its restaurants have attracted foodies from Thailand and abroad.

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• ข่าวThe Walt Disney Company
• ข่าวAsset World Corporation
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