Slingshot Group and Finland-based Institute The Futures Platform present top Thai executives

Slingshot Group, Thailand’s top leadership and organizational development firm, has partnered with The Futures Platform Institution of Finland, to develop a comprehensive tool of what the future after COVID-en9 will look like in Thailand. The Futures Platform tool was developed by futurists and Thailand-specific trends were identified by over 3Slingshot GroupSlingshot Group top executives from leading Thai corporations via online survey.    

Mr. Apiwut Pimolsaengsuriya, Founder of Slingshot Group, reveals the top 10 phenomena that will occur in Thailand post-COVID-19 based on the survey.  

  1. Teaching & Learning 2.0 – Traditional teaching and learning methods that involve memorization and black and white answers will become obsolete. A new way of learning that involves greater use of technology and learning through friends, family, the environment, and self-reflection will take its place.
  2. Online Stores – Buying and selling through online channels will grow exponentially.
  3. Telepresence – Meeting without 'meeting’ will become more popular in all aspects from online business conferences to virtual doctor visits.
  4. Need for the Culture of Preparation – Developing crisis-proof business plans such as a strong BCP (Business Continuity Plan) will become part of corporate cultures.
  5. Collapse of World Economy – Economies around the world will go into depression and some may not bounce back.
  6. Industrial Revolution 4.0 – We are on the brink of another industrial revolution as technologies such as robotics, AI, Internet of Things, biotechnology, and big data becomes an integral part of production processes.
  7. Platform Economy – Platforms such as Facebook, WhatsApp, LinkedIn, Airbnb, Alibaba, Amazon, and eBay will see exponential growth as a result of the increase in demand for 'middleman’ services.
  8. Nature and Food as Remedies – Wellness will become a main concern in many people’s lives as they look to food and nature to stay physically and mentally healthy.
  9. Retail in Brick & Mortar Stores – Traditional offline retail stores will still exist but focus more on creating a shopping experience for consumers rather than just selling services or products. Physical stores will serve as online storefronts and as we move forward, the separation between online and offline stores will fade.
  10. Geopolitical impacts – Political power will shift geographically as China becomes more influential while America and Europe start to lose their positions as the leading political figures. The separation between the East and the West will fade as countries start to form small groups or trading blocs based on geographic location and political standing.Teaching & Learning 2.0 – Traditional teaching and learning methods that involve memorization and black and white answers will become obsolete. A new way of learning that involves greater use of technology and learning through friends, family, the environment, and self-reflection will take its place.

Mr. Apiwut shared additional findings from interviews with top executives from 55 organizations in Thailand, which revealed that most corporations shared a view that their current strategies will not allow them to remain competitive post COVID-19. Interviews were conducted through Facebook Live over a span of 6 weeks during the strict lock-down period (Mid. March - End April) on a Slingshot’s Facebook closed group (literally translates to) “Leaders Uniting to Become Stronger”. Top executives saw this time as an opportunity to adjust or change their corporate strategies to better deal with the situation at hand by utilizing the phenomena provided above to create new strategies and to make important decisions about the direction of their organizations.


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