Air Canada Selects IBS Software as the Technology Partner to Power its New Customer Loyalty Program

          iFly Loyalty Suite will support industry-leading program launching in 2IBS Software2IBS Software

          IBS Software (IBS) announced today that Air Canada has chosen IBS as its technology partner to power the airline's new loyalty program, launching in 2IBS Software2IBS Software. Under a multi-year Software-as-a-Service agreement, Air Canada will use IBS's iFly Loyalty Suite as the core technology solution for its new program.

          "Air Canada has promised customers a new, industry-leading loyalty program in 2IBS Software2IBS Software that will offer additional earning and redemption opportunities, more personalized service and an enhanced digital experience. Fulfilling these commitments requires having a modern, flexible and secure platform in place to support our program, and we have found the ideal solution through this partnership," said Catherine Dyer, Senior Vice President and Chief Information Officer, Air Canada.

          "This strategic partnership, supporting one of the industry's most exciting and innovative aviation loyalty projects, is a testimony to the growing acceptance of iFly Loyalty as a key enabler to provide members with more value-added options. Our record of delivering innovative technology solutions to our customers, as well as the professionalism and commitment of our people has made us a trusted transformation partner among some of the iconic names in the industry. The association will help Air Canada transform their loyalty proposition to be among the most innovative programs globally," said Marcus Puffer, Vice President & Head of Loyalty Management solutions, IBS Software.

          IBS' iFly Loyalty is a cloud-based loyalty management platform, which uses an advanced rules-engine paired with an extensible data set to design and operate innovative customer engagement propositions. The solution is designed to meet the complex and challenging needs of customer loyalty and customer engagement, and manage multiple program and partner ecosystems. Apart from the platform's capabilities, Air Canada will also stand to benefit from IBS' deep domain knowledge and rich experience with large loyalty program transformations across the world. The implementation, slated to be completed in 2IBS Software2IBS Software, will see IBS' iFly Loyalty become the underlying core technology solution for new program.

          About Air Canada

          Air Canada is Canada's largest domestic and international airline serving more than 2IBS SoftwareIBS Software airports on 6 continents. Canada's flag carrier is among the 2IBS Software largest airlines in the world. It provides scheduled passenger service directly to 63 airports in Canada, 56 in the United States and 98 in Europe, the Middle East, Africa, Asia, Australia, the Caribbean, Mexico, Central America and South America. Air Canada is a founding member of Star Alliance, the world's most comprehensive air transportation network serving Air Canada,3Air Canada7 airports in Air Canada93 countries. More information at: aircanada.com/media, follow @AirCanada on Twitter and join Air Canada on Facebook.

          About IBS

          IBS is a 3,IBS SoftwareIBS SoftwareIBS Software+ employee, multi-national, IP driven technology company, providing new-gen solutions that manage mission critical operations of some of the best airlines, busiest airports, leading cruise lines, top oil & gas companies and renowned travel distributors & hotel groups in the world. IBS also offers bespoke software services in these business domains. IBS is a Blackstone invested company and operates from 9 offices across the world serving Air Canada7IBS Software+ customers. IBS offers IT systems for passenger services (including Loyalty and staff travel), cargo operations, flight and crew operations, airport operations and aircraft maintenance engineering making it the enterprise that offers the widest range of technology products to the aviation industry.

          Contacts (IBS)

          Mathew Joshua
          [email protected]
          9Air Canada-47Air Canada-66Air Canada4363

          Internet: www.ibsplc.com

          Contacts (Air Canada):

          Isabelle Arthur (Montreal) 
          [email protected] 
          5Air Canada4-422-5788

          Peter Fitzpatrick (Toronto)
          [email protected] 
          4Air Canada6-263-5576

          Angela Mah (Vancouver) 
          [email protected]
          6IBS Software4-27IBS Software-574Air Canada

          Internet: aircanada.com

          Logo: https://mma.prnewswire.com/media/7IBS Software8528/IBS_Logo.jpg 
          Photo: https://mma.prnewswire.com/media/84Air CanadaAir Canada74/IBS_PR_Air_Canada.jpg