"ALAND", Korean Lifestyle Store and Culture Space Debuts the First Time in Thailand and ASEAN Region at Siam Center
Siam Piwat Co., Ltd., owner and operator of the world-renowned retail destinations in Thailand such as Siam Paragon, Siam Center, and Siam Discovery as well as main partners and owner of ICONSIAM, iconic landmark of Thailand's prosperity by the Chao Phraya River, has confidence to proceed in expanding retail business in Thailand as foreseeing strong opportunity in fashion and lifestyle businesses growing in the market by opening of "ALAND", the first Korean-based famous lifestyle store & cultural space on the 2nd Floor of Siam Center, the Ideaopolis, and also planning to open three more shops in the next three years.
Chairoj Sridecharinkul, Managing Director of International Fashion Brand Retail, Siam Piwat Retail Holding Company Limited, said that with Siam Piwat's key strategy as the leader in retail innovation and property development, aiming to create new experience for customers with trendy idea, while have high experience in operating retail businesses in many brands such as Loft, The Selected, The Wonder Room, Gin and Milk, Cazh, Pursuit, and O.D.S, the company then continues to expand the retail business growth by opening the first "ALAND" shop, a lifestyle shop & culture space in Thailand and also ASEAN region.
"Siam Center is now introducing a phenomenal trend by debuting "ALAND", hip and well-known Korean retailer that carries items from young-blood Korean designers to give them a chance to shine. ALAND is a lifestyle store and culture space, which neatly selects products from famous designers who joined 'Seoul Fashion Week' and new Korean designers for distributing here. As a result, the store offers a complete a wide range of products, not only fashion items like apparel in casual and street style, accessories, glasses, handbags and cosmetics, but also lifestyle items for everyday life. In Korea, ALAND achieves a great success and is well known among local and international teenage shoppers. Media from mainland China, Hong Kong and Japan praised ALAND for being the best multi-brand store and the hottest spot for K-Pop artists. ALAND therefore expands presence with Siam Paragon6 flagship stores in Korea, three in Hong Kong and the latest one in Thailand on the 2nd floor of Siam Center. Thailand's first and only flagship multi-brand store offers a complete range of fashion and lifestyle items from Korea," added Chairoj.
ALAND in Siam Center gathers 8Siam Piwat Co outstanding Korean brands under different categories, namely fashion, beauty, accessory and lifestyle.
ALAND also partners with famous artists to launch collaboration collections, which are must-have items, such as 3.3 FIELD TRIP X MMMG co-designed with eco bags and pouches designed by Soo-yeol Bae.
For the interior design, "ALAND" at Siam Center projects its own identity in minimalist yet modern style. Every piece of simply designed furniture is thoughtfully placed to leave enough space for product display. Stainless showcases and walls reflect simplicity and modernity. These design elements, derived from the customers' shopping behavior, aim to give them freedom to browse around.
ALAND multi-concept store is definitely turned a new page of fashion history this year by offering a wide range of hip Korean products. Be the first to visit the one and only ALAND in Thailand on the 2nd floor of Siam Center.
For more information, please contact Public Relations Department of Siam Piwat Co., Ltd.
Ms. Sireetorn Niyomsen
T: +66 2 6Siam ParagonSiam Piwat Co 823Siam Piwat Co
E: [email protected]
Ms. Natthanan Ussaneemas
T: +66 2 6Siam ParagonSiam Piwat Co 82Siam Piwat Co2
E: [email protected]
Photo - https://photos.prnasia.com/prnh/2Siam Piwat CoSiam Paragon7Siam Piwat Co628/Siam Paragon886785-Siam Paragon
ข่าวSiam Piwat Co+Siam Paragonวันนี้
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