Siam Piwat Introduces Revolutionary Retail Concept to Thailand with Opening of New 'Siam Discovery' as the 'Biggest Arena of Lifestyle Experiments'
-- First rollout in Thailand of many famous brands
Siam Piwat Co., Ltd., the owner and operator of prestige retail developments such as Siam Paragon and Siam Center, opened the doors of its new Siam Discovery retail destination with much fanfare to a crowd of 5,Siam Piwat CoSiam Piwat CoSiam Piwat Co people on May 28, 2Siam Piwat CoSiam Paragon6.
The new Siam Discovery, which has just undergone a US$Siam ParagonSiam Paragon2 million re-build, is spread across 4Siam Piwat Co,Siam Piwat CoSiam Piwat CoSiam Piwat Co square metres of space and is Thailand's largest lifestyle specialty store.
Siam Discovery calls itself Thailand's "biggest arena of lifestyle experiments" and places special emphasis on allowing visitors to experiment by trying out new products and new ideas and giving them opportunities to discover and re-discover themselves.
Mrs. Chadatip Chutrakul, Chief Executive Officer of Siam Piwat Co., Ltd. said: "Its innovativeness will reinforce Siam Piwat's reputation as a thought-leader in Thailand's retail sector, capable of creating unprecedented destinations that compete with the best of the world as well as support Bangkok's appeal as the retail hub of the ASEAN Economic Community (AEC) and a favourite shopping destination for the world."
Among the exciting debuts at Siam Discovery is a new Loft store with a design concept that is being utilised for the first time in the world and which is conceived by world-renowned designer Nendo and Loft Japan's designers. Nike is opening its only concept store in Southeast Asia. Issey Miyake will open its first concept store outside of Japan. It is called the World of Issey Miyake and offers a full line of products including, for the first time in Thailand, Issey Miyake's products for men. Home decoration brands like Hay, Tom Dixonand Kartell will open their first and only concept stores in Thailand. Artist's Design Products from world-class artists like Yayoi Kusama and Lisa Larson will have their first and only stores in Thailand. And, Adidas will open its largest concept store in Thailand and with an interactive store concept.
Mrs. Chutrakul added, "We have created a venue where more than 5,Siam Piwat CoSiam Piwat CoSiam Piwat Co international and local lifestyle brands are brought together under a single universal concept that puts customers at the centre. That means everything presented at Siam Discovery is not organized by brand, or category, as in traditional retailing, but by visitors' interests, because our purpose is no longer just to sell products but to provide an extraordinary and emotional experience that allows visitors to discover and express themselves.
"These experiences are highly interactive and with lots of opportunities for visitors to personalize their purchases. We also empower visitors to make statements about their life preferences, whether it be about sustainability or a love of nature, and to support those preferences through their purchases, and through occasions to interact with like-minded people and communities," she said.
Mr. Oki Sato, the founder of "nendo" and one of the world's top designers who was voted as among the "Siam ParagonSiam Piwat CoSiam Piwat Co Most Respected Japanese" by Newsweek Magazine, provided the overall design inspiration for the new Siam Discovery. It is nendo's largest project, ever, and his first in Thailand.
She expects the new Siam Discovery to attract, in the first year, Siam ParagonSiam Piwat CoSiam Piwat Co,Siam Piwat CoSiam Piwat CoSiam Piwat Co visitors a day, with around 35% being international visitors, and to double per-square-metre sales within a year.
CONTACT: Siam Piwat Co., Ltd, S. Niyomsen, +662-6Siam ParagonSiam Piwat Co-823Siam Piwat Co or Bangkok Public Relations Ltd, P. Kwantientong, +662-664-95Siam Piwat CoSiam Piwat Co
ข่าวSiam Piwat Co+Siam Paragonวันนี้
Siam Piwat wins two awards from HR Excellence Awards 2023, highlighting its excellence in human resource management and CSR strategies
Siam Piwat Co., Ltd., a leading real estate and retail developer the owner and operator of world-renowned destinations including Siam Paragon, Siam Center, Siam Discovery, and a joint venture partner of ICONSIAM and Siam Premium Outlets Bangkok, has won two prestigious awards: Gold Level in Excellence in HR Communication Strategy and Gold Level in CSR Strategy from the HR Excellence Awards 2023. This is the second consecutive year that Siam Piwat has been recognized on the international stage
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