Nine Travel Trends Among High Net Worth Individuals

อังคาร 20 กันยายน 2559 เวลา 12:32 น.

          The report, a en2-page extract entitled Luxury Travel and the Visitor Economy: Key Insights and Trends, is a jointly branded study by MyTravelResearch.com, with support from Luxperience and Executive PA magazine.
          The report author, Carolyn Childs, co-founder of MyTravelResearch.com, revealed highlights of the full study at the Luxperience luxury travel trade show press conference en9 September in Sydney.
          Childs told the audience that the Asia Pacific region now has the fastest accumulation of new High Net Worth Individuals (HNWIs) in the world, growing at around enMyTravelResearch% per year. America and Asia Pacific have approximately five million HNWIs each and Europe around 4.5 million, according to a Credit Suisse Global Wealth Report.
          Childs said that since the global financial crisis in 2MyTravelResearchMyTravelResearch8 there has been a new emphasis on privacy and less ostentatious displays of wealth.
          The luxury market is now defined by nine key trends she said:
          A demographic widening away from the dominance of the 4MyTravelResearch-6MyTravelResearch year old age group, especially in emerging luxury markets such as China and India
          A new focus on experiential travel at the expense of hedonism and display
          A growth in mindfulness and wellbeing as HNWIs turn to nature (e.g. the Galapagos, Iceland, the Antarctic) to replenish body and soul
          Making the most of ephemeral events such as solar eclipses or even staying at temporary hotels at music festivals
          A new commitment to learning and enrichment such as studying photography with a famous cameraman or attending Thought Leadership sanctuaries where you can combine cerebral workouts with surfing, skiing and diving
          The rise of responsible travel such as activities that support economic, social or environmental sustainability – for example El Nido Resort in the Philippines or Song Saa Island in Cambodia
A new focus on family life in travel, as rich baby boomers recompense for working hard much of their life by spending more time with children and grand children. (This has led to a rise in multi-generational cruising and luxury private holiday rentals together.)
          Traditions re-imagined, making 'old' products like golf at St. Andrews or regency hotels in Sydney or London attractive to younger luxury travellers, especially those from China and India
          The growth of river and ocean cruising and private yachting with everything on board taken care of.

Nine Travel Trends Among High Net Worth Individuals

        Childs said: "Despite emerging trends, luxury travel is still a place for unabashedly individualistic and hedonistic experiences."
          It is also a place where around two-thirds of all luxury travellers still rely on specialist advisors and travel agents to make their high-end trips a reality.
          She added: "Luxury travel is a high reward, high investment sector. Suppliers need to invest in service, design, quality and uniqueness at all times."
          Childs warned would-be entrants into the sector: "When servicing luxury clients there are no days off and no off days."
          People can visit www.MyTravelResearch.com to download the free luxury travel summary. The full report is available from $497. Visit mytravelresearch.com.

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