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To Succeed, Destination Marketing Organisations Must Publish or Perish

Bronwyn White, co-founder and strategist of MyTravelResearch.com, says that with artificial intelligence driving sophisticated semantic search algorithms, DMOs must become publishers of content and create an emotional connection to the prospect traveller Dear DMO, your mission for the next 12 months is to establish trust, reputation, and authority with Google and the search engines, because these days, there are only two markets that matter: Google and your customers. Content should be the

Before they are triggered to book a holid... How to Convert Travel Dreamers into Bookers at the Start of 2018 — Before they are triggered to book a holiday, dreamers need an emotional connection to a...

Don't wait for budget kick-back to happen... How Destination Marketing Organisations Can Better Defend Their Budgets — Don't wait for budget kick-back to happen. Here's how to be better prepared with...

Companies that anticipate and deliver wha... Why Customer Experience Is (Rightly) Such a Hot Topic in Travel — Companies that anticipate and deliver what travellers want, when they want it, are more ...

Ahead of World Toilet Day on 19 November,... 2018 International Toilet Tourism Awards to Open in February — Ahead of World Toilet Day on 19 November, MyTravelResearch.com says there are clear linkage...

Business travel, loyalty programs, food a... The Changing Needs of Millennials: New Implications for the Travel Industry — Business travel, loyalty programs, food and beverage consumption, and travel...

With chatbots, customers can manage their... Why Chatbots Are Transforming the Travel Industry — With chatbots, customers can manage their own bookings without needing to wait on the line for the ...

Lawyer specialized in tourism gives her a... Six Steps to Respond to Negative Online Reviews - From a Legal Perspective — Lawyer specialized in tourism gives her advice A commercial lawyer with exper...

If you're a marketer for a tourism destin... The Pros and Cons of Using Snapchat in Tourism Marketing — If you're a marketer for a tourism destination, product or service, should you be on Snapchat? ...

A political environment of post-truth, co... How to Make Post-Truth Work for Tourism Businesses — A political environment of post-truth, confirmation bias and alternative facts can work well for to...

Entries for the inaugural Toilet Tourism ... Toilet Tourism Awards Now Open — Entries for the inaugural Toilet Tourism Awards organized by MyTravelResearch.com, close on 15 June 2017. The finalists...

Millennials don't like being overtly mark... Creating Loyalty in Travelling Millennials — Millennials don't like being overtly marketed too. However, they are not averse to marketing messages, but...

Accessible travel is perhaps the travel i... Report: Accessible Tourism – Huge Potential for More Growth — Accessible travel is perhaps the travel industry's greatest untapped opportunity. There are ...

The report, a 12-page extract entitled Lu... Nine Travel Trends Among High Net Worth Individuals — The report, a 12-page extract entitled Luxury Travel and the Visitor Economy: Key Insights and Tren...

It's time for destination marketing organ... Travel DMOs Need to Go into Marketing Rehab — It's time for destination marketing organisations to forget their old habits and hits and get high on new...

Good toilets can change the world. Bad or... Talking Dirty: How Toilet Tourism Can Change the World — Good toilets can change the world. Bad or non-existent ones can hurt a destination's tourism pros...

MyTravelResearch.com will run the inaugur... 'Rock Star’ Convention Announced for Tourism Marketers — MyTravelResearch.com will run the inaugural one-day 'Rock Star Convention' for tourism marketers ...

While website metrics are not perfect, do... Grasp the Digital Nettle: Website ROI in Tourism Marketing — While website metrics are not perfect, don't rely on 'hope' marketing, especially in the digi...

Travel industry futurist, Bronwyn White, ... Local Businesses Need to Keep it Local, Online and Mobile to Attract Tourism Dollars — Travel industry futurist, Bronwyn White, the co-founder of MyTravel...

A uniquely holistic study by MyTravelRese... Luxury Travel: The Powerful Role of the Executive Personal Assistant Revealed — A uniquely holistic study by MyTravelResearch, Luxperience and Executive P...

The internet is the new Industrial Revolu... Content, Brand and Mobile: The Destination Revolution is Now — The internet is the new Industrial Revolution. Make it work for you with this three-pronged...

Tourism research guru Bronwyn White of My... Technology Lets Tourists Go Local’ with Micromoments — Tourism research guru Bronwyn White of MyTravelResearch.com shows how micromoments are transforming...

Bronwyn White of MyTravelResearch.com say... How Hotels Can Surprise and Delight on a Budget — Bronwyn White of MyTravelResearch.com says 2-3-star hotels should learn from a gem of a hotel discovery...

If destinations, hotels and venues target... The Importance of the Magician’ PCO in Landing New MICE Business — If destinations, hotels and venues target the client's professional conference organise...

Carolyn Childs of MyTravelResearch.com fi... Tips from Tourism Australia’s Digital Marketing Guru — Carolyn Childs of MyTravelResearch.com finds out from Tourism Australia's acclaimed Global Manager,...