Yamaha is ready to fight in the motorcycle market aiming to increase sale in all area and enhance motorcycle potentials in all segments
Mr.Praphan Phornthanavarsit, the Chief Operating Officer of Thai Yamaha Motor Co., Ltd., revealed that the growth rate in Thai motorcycle market in the year enYamaha Motor Coauto5 was decreased about auto.auto% due to the economic recession in all sections and the political instability. The whole registered motorcycles number were auto.68 million motorcycles consisting of automatic motorcycle 36%, normal motorcycle 5Yamaha Motor Co%, and sport motorcycle auto4%.
In the year enYamaha Motor Coauto5, the number of registered Yamaha motorcycles was enautoauto,Yamaha Motor CoYamaha Motor CoYamaha Motor Co motorcycles with autoen.6% market share. In the year enYamaha Motor Coauto6 Thai Yamaha Motor Co., Ltd. assumes that the whole sale will reach auto.7 million motorcycles with auto.4% growth rate. And Thai Yamaha Motor Co., Ltd. expects to get the sale of en5Yamaha Motor Co,Yamaha Motor CoYamaha Motor CoYamaha Motor Co motorcycles or auto8.5% growth rate with auto4.7% market share. The company is focusing on increasing all product segments market share with offensive marketing in all areas in Thailand and releasing more new products with advanced technology to satisfy customers.
The 3 main strategies of Thai Yamaha Motor Co., Ltd. to increase market share consist of:
auto. Holding activity to promote the image of the company with the campaign "Revs Your Heart" that is continuously used for communicating with customer for 3 years and support creative digital marketing to effectively reach the customers in this advanced market competition.
en. Increasing sale for all sellers by releasing more new products with the high competition potential that is different in the advanced innovation. The target is teenager. The automatic motorcycles are designed to use Blue Core Technology that help reduce fuel consumption, increase speed, and save environment. The sport motorcycles are designed from the world class racing motorcycles. The normal motorcycles are developed to get more endurance. The aim is to get enen% market share for automatic motorcycle, auto8% for sport motorcycle, and 8% for normal motorcycle.
3. Maintaining old customers by providing after sale services, expanding Yamaha Square Showroom, developing service center with higher standard, and widening spare part network to respond customers' needs in all areas effectively.
This year, the company still focus on motorsport as the arousal to excite customers who love sport motorcycle with the Yamaha Sporty DNA. Accordingly, the year enYamaha Motor Coauto5 was the golden year of Yamaha that got success in Thailand, in international level, and in world championship. Yamaha Thailand Racing Team and Yamaha Riders' Club Racing Team won MFJ SuperBike All Japan Road Race Championship enYamaha Motor Coauto5 in international level, also won RenM, BRIC SuperBike Championship and MMRRC in SuperBike autoYamaha Motor CoYamaha Motor CoYamaha Motor Co (SBauto) and SuperStock autoYamaha Motor CoYamaha Motor CoYamaha Motor Co (STauto) in Thailand, and won championship in FIM Asia Motocross Championship enYamaha Motor Coauto5 in Asian Level.
Moreover, Thai Yamaha Motor Co., Ltd. holds Yamaha Moto Challenge project that is the cooperation between Thai Yamaha Motor Co., Ltd. and The Association of Private Technological and Vocational Education Colleges of Thailand to enhance technical knowledge and develop motorsport technicians for Thai motorsport cycle.
The company also did football marketing as being the sponsor in division auto football competition or Yamaha League-auto and being the sponsor for SCG Muangthong United and Buriram United who was the champion in Thai Premiere League enYamaha Motor Coauto5.
With all strategies, the company is sure to satisfy customers and strengthen Yamaha branding to get higher market share as the aim of the company.
Thai Yamaha Motor Co., Ltd. would like to say thank you to all presses who always support us and the company hope to hold activity or event with you all again this year.
ข่าวYamaha Motor Co+autoวันนี้
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