Dentsu Media Thailand Announces iGRP Program with Google’s TV+

พฤหัสบดี 4 มิถุนายน 2558 เวลา 11:02 น.

          Sparking an Industry Discussion to Re-Think TV + YouTube in a New Digital Age in Thailand
          Dentsu Media Thailand, a subsidiary network brand of Dentsu Aegis Network, and Google Thailand today announced a new content strategy and media buying initiative called TV+. The initiative under the iGRP program aims to help businesses and brands gain access to YouTube’s highly-engaged young audiences through creative and cross-platform consumer conversations.
          According to a recent study, 85% of Thais agree that it’s easier to find interesting content on YouTube than on TV and that YouTube has become their first stop for watching something they missed on TV. The TV+ program is a new media buying strategy combining TV and YouTube into one plan for maximum impact and reach.
          “We believe YouTube is the digital video platform for our clients to connect with a highly-engaged, young audience, to complement the more traditional audience groups which are currently reached via broadcast television”, said Mr. Mitsuyuki Nakamura, Chief Executive Officer of Dentsu Media Thailand and President of Dentsu Media Southeast Asia. “We are looking forward to introducing the iGRP program, utilizing TV+ with clients across different industries, and see the opportunity to collaborate with Google as a great boost for our clients both now and in the future.”
          Ariya Banomyong, Country Head of Google Thailand said, “The watching experience in Thailand has changed - is changing - because young Thai consumers are redefining where and how they watch, as well as what and why they watch, thanks to YouTube. TV+ is the future of media buying in Thailand, offering a solutions-based approach for all clients, from those seeking media efficiency, to those building brands with made-for-web content, to those driving and deepening brand engagement with a comprehensive content strategy.”
          “We are delighted to support Dentsu Media Thailand as they introduce TV+ to their clients in Thailand. Dentsu Media Thailand has shown strong momentum in the video space, and there’s a great opportunity in running integrated media campaigns to deliver even greater value for their clients and the industry as a whole,” said Mr. Banomyong.
          In this new initiative, Dentsu and Google will work together to support all aspects of the TV planning ecosystem, ranging from pre-planning, ratings, post-data analysis, strategy planning to creative optimization. Mr. Nakamura added, “TV+ has the potential to change the way we plan media because it is adaptive to consumer behaviour across all screens. The content is no longer tied to a screen size and brands can truly be exposed wherever their audiences are.”
          Dentsu Media Thailand recently won the Thailand Media Agency of the year Silver Award at the 2014 Campaign Asia-Pacific Agency of the Year Awards.

Dentsu Media Thailand Announces iGRP Program with Google’s TV+

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dentsu X Joins Force with Sports and Media Giants Presenting 2nd year of “Team Thailand”, Getting Thais Reunited to Root for Sea Games 2017

dentsu X (Thailand), formerly known as Dentsu media (Thailand), a global leading sports and content marketing agency alongside with National Olympic Committee of Thailand (NOCT), Siam Sports Syndicate PCL reinforced the success of "Team Thailand" from last year by partnering with media giants namely, VGI Global Media PCL and BEC-Tero Entertainment PLC to strengthen media services and raise "Team Thailand" awareness among sports lovers. dentsu X, a subsidiary of Dentsu Aegis Network (Thailand)

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