Nielsen presented neuroscience-oriented marketing research and shoppers satisfaction strategy talks at “Marketing Research & Consumer Insights 2013”

Reinforcing Nielsen as the authority on consumer insights, specialists from The Nielsen Company (Thailand) Ltd. were invited to speak and conduct training sessions at “Marketing Research & Consumer Insights 2013” by Asia Business Connect –Thailand’s leading conference and training organizer for major businesses and their key executives. The conference was attended by corporate clients who gained new perspectives from Nielsen’s Director of Consumer Research Sa-Nga Bunchongprasert with his “Develop and Manage Effective Strategy to Better Serve Shoppers’ Needs”. Sa-Nga has translated his expertise and experience into practical insights which were found by all to be relevant and impactful. He addressed the topic of the volatility of shoppers’ behaviors, as well as their loyalty, before recommending to the audience some effective retention strategies. “These lessons allow participants and their companies to identify potential markets of shoppers who are most likely to respond positively and to focus their marketing efforts on reaching those groups of shoppers. Benefit segmentation is considered a viable approach to the wider task of market segmentation. It can contribute to the identification markets which may otherwise be overlooked,” Sa-Nga noted. “Benefit segmentation can be implemented in several ways and Nielsen is always at the ready to assist with that. Our services can help a company structure their marketing campaigns in such a way that they can reach the intended markets and ultimately generate additional sales as desired.” At this same conference, Kaushal Upadhyay, Executive Director and NeuroFocus APMEA Head at Nielsen, elaborated further on “New Frontier in Marketing Research Techniques with a Focus on Neuroscience”. By studying the human brain and the nervous system, it has become evident that the decisions to purchase often form deep within the subconscious. He has also brought, from Nielsen NeuroFocus Solutions to the attention of the audience, a series of business applications and case studies with the potentials to help marketers and advertisers understand consumer in-depth and gauge with improved precision the effectiveness of their product campaigns across industries. “Marketing Research & Consumer Insights 2013” took place at The Landmark Bangkok from July 25th to 26th, 2013. Contact information: The Nielsen Company (Thailand) Ltd. 26/F United Center, 323 SilomRd., Bangrak, Bangkok 10500 Communications Department Tel: 02-674-6000 ext.4648 Website: www.nielsen.com -KPA- Click for photo release at www.thaipr.net

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