Get inspired by your favourite athletes, iconic moments and compelling Olympic stories in the lead up to the biggest sporting event of the year
With 60 days to go before the world’s biggest sporting event, Thai sports fans can get into the Olympic Spirit with ESPN STAR Sports’ line-up of programmes that will provide the ultimate coverage building up to the London 2012 Olympic Games.
As the official broadcaster of the London 2012 Games, ESPN STAR Sports will showcase remarkable superhuman stories, insights to the aspirations behind the Olympic milestones, and iconic feats that have left a legacy in the history of sports. Fans will be left inspired by more than 660 hours of comprehensive programming leading up to the Games, including historical archive footage chronicling the last two decades, as well as exclusive athlete interviews.
Headlining the list of programmes is ESPN STAR Sports’ exclusively-produced new documentary series, Living the Dream that focuses on the best sporting talents from Asia and their Olympic aspirations starting on Tuesday, 29 May. Hosted by SportsCenter anchor Christy Simson, the extensively researched eight-part programme follows the lives of 24 athletes from Malaysia, India, Thailand, Indonesia, Singapore and Vietnam and their quest for sporting excellence through their triumphs, setbacks, hopes and dreams. The captivating show offers exclusive and in-depth insights following months of interviews.
Among the athletes include Thailand’s rising star Ratchanok Inthanon, is a female badminton player who came to the world’s attention as the youngest junior champion at just 14-years-old. She has won the title successively since and is currently ranked 10th in the world. Also featured is Taekwondo champion Pen-Ek Karaket, who is the world number one in the men’s 58 kg category and female weightlifter Prapawadee Jaroenrattanatarakoon, who brought the first gold win for her country at the Beijing 2008 Games.
In addition, ESPN STAR Sports will have every aspect of the Olympics covered with the following programmes:
Athlete-centric programmes that tell the stories of great strides taken by iconic athletes to achieve their dreams that have captured the true spirit of the Olympic Games. Golden Moments showcase vignettes of the greatest and most inspiring athletes in Olympics history, while Olympic Stars chronicle the biggest and brightest athletes that shined in Sydney, Athens and Beijing.
Contemporary features include rivalries that defined the Olympic Games in Champions and Challengers, game-changing Olympic moments in Olympic Peaks, which details the advances in sports and the science of human performance
Documentaries that take a historic perspective of the Olympic Games include the IOC Official Films and Olympic Sports, which depict the progression of major sports over the years and delves into the advances in strength, technique and artistry that defy limits and set standards. Sports fans can also take a closer look at iconic images in Olympic history and the personal stories behind them on The Games through the Lens that includes Bob Beamon’s unexpected yet spectacular leap of the century in the 1968 long jump, while the Story of Women at the Games traces the evolution of women’s participation at the Games.
ESPN STAR Sports will also broadcast a weekly current affairs programme on the Games’ preparations on Host City London, as well as a documentary about the evolution of the Games on the Olympic Spirit.
Kindly refer to the attached factsheet for more details on ESPN STAR Sports London 2012 Olympic Games build-up programming.
ESPN STAR Sports, the official broadcaster of the London 2012 Olympic Games, will offer the biggest ever and most extensive broadcast of the Olympic Games with more than 3,800 hours of coverage across 15 channels*. This includes round-the-clock coverage on ESPN, STAR Sports, ESPN HD and ESPNEWS during the Games. The coverage will also comprise 10 dedicated high-definition ESPN STAR Sports channels covering the London 2012 Olympic Games with LIVE and first-run coverage. In addition, key events will be showcased in 3D for the very first time on ESPN STAR Sports’ 3D channel.
ESPN STAR Sports secured the exclusive non-standard television rights including cable & satellite television from the International Olympic Committee for the Vancouver 2010 and London 2012 Olympic Games for 22 countries across the Indian subcontinent and South East Asia. The London 2012 Games will be the biggest sporting event this summer given the immense viewer interest across Asia. The highly anticipated event is expected to receive robust viewership, covering 302 events in 26 sports, and feature over 10,000 athletes from more than 200 countries around the world.
For more information, please contact:
Ekarat Jenkijjaroenchai
Total Quality PR (Thailand) Co., Ltd.,
Tel: +66 (0) 2260 5820 ext 123
Email:
[email protected]
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