Cuba Gooding Jr. Backs Chivas Regal's Campaign to Raise Awareness of FilmAid International

FilmAid UK Chair Iliane Ogilvie Thompson, Chivas Regal Brand Director James Slack and Academy Award winning actor, Cuba Gooding Jr., celebrate FilmAid's work in Cannes.

Chivas Regal, the original luxury whisky and official sponsor of the 65th Festival De Cannes, reaffirmed its commitment to its global brand partner FilmAid International after announcing plans for a new global fundraising programme.

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To mark the first year anniversary of the Chivas Regal FilmAid partnership, Chivas unveiled a new short film documenting the amazing work of FilmAid focussing on a FilmAid project at the Kakuma Refugee Camp in Kenya.

FilmAid is a non-profit organisation that uses the power of film and media to transcend language and literacy, bringing life-saving information, psychological relief and much-needed hope to refugees and other communities in need.

The announcement was made yesterday at an intimate event in the Chivas House on the croisette and is part of Chivas Regal's renewed ambition to raise awareness of FilmAid's work whilst at the same time continuing to provide financial support for projects in East Africa to Asia and Haiti.

Oscar winning actor and FilmAid supporter, Cuba Gooding Jr., joined FilmAid UK Chair Iliane Ogilvie Thompson and Chivas Regal Brand Director, James Slack on stage for an exclusive screening of the new short film commissioned by Chivas.

In addition, to help bring the partnership to life in Cannes, the film was supported by an exhibition of images captured during filming by distinguished Magnum Photos photographer, Olivia Arthur.

Cuba Gooding Jr. praised FilmAid's unique work in using the power of film to bring hope and joy to refugees. He said: "Communities in crisis need information and empowerment. FilmAid provides both through the power of film, and I am delighted to be here to support their work and the generosity of Chivas Regal."

James Slack, Brand Director, Chivas Regal, said: "After a successful first year of the partnership, we are delighted to reaffirm our commitment to FilmAid. Generosity of spirit lies at the heart of the Chivas brand and we are proud to play a continued role in providing financial support to projects worldwide."

"The FilmAid film will help kick-start our fundraising plans for the year ahead but equally as important raise awareness of the charity's amazing work by bringing FilmAid's inspirational story to Cannes."

Source: Chivas Regal

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