Photo Release: VEET VALENTINE MAKEOVER CHANGE YOUR LOOKS & EXPERIENCE WHAT BEAUTY FEELS LIKE; GETTING YOU READY FOR A PERFECT DATE!

Recently, Reckitt Benckiser (Thailand) Ltd., the world’s leading FMCG company with many world class brands in household, healthcare and personal care categories; including “Veet” – World’s No.1 leading Hair Removal, marks its leading position in Thailand female hair removal market by holding the “Veet Valentine Makeover” activity. Set to give a special opportunity for 10 lucky girls out of more than thousands participants the valentine makeover; changing their looks and experiencing ‘What Beauty Feels Like’ to be ready for their perfect dates. The event which comes in time for Valentine’s Day invites 2 of Thailand’s hot stars – Pong Nawat and Pope Tanawat – to reveal their ideal type of women. The activity takes place at Central Ladprao, 1st floor. Mr.Ata Safdar, Managing Director of Reckitt Benckiser (Thailand) Ltd, said “Veet was launched in Thailand in June 2011 and received an enormous response from Thaiconsumers since then. In 2012, we have planned various marketing activities throughout the year. With marketing investment upto 60 million baht, we expect to see the tremendous growth in hair removal market by 30% year-on-year. We will focus on having lifestyle activities for women in order to encourage them to experience ‘What Beauty Feels Like’ with Veet for touchable smooth skin and then share their marvelous experience with friends through online activities; a part of their modern lifestyle. And of course, we will also have a full-scale of advertising included TVC and printed ad continuously throughout the year.” Mr.Supat Praisarnkul, Marketing Director of Reckitt Benckiser (Thailand) Ltd, said “Thai women nowadays show very high interested in their beauty and their looks as they are being more socialized. They look after themselves and seeking for the best solution for their beauty. Not only well-dress, make-up and hair-styling, but also having a smooth and visibly healthy skin is one of the most considerable desires for modern Thai women. So, it becomes a beauty trend that Veet hair removal cream is an essential part of their beauty habit. As such, to welcome the upcoming Valentine’s Day, Veet holds a special activity to help all woman be ready and confidence for their special dates. Moreover, there will be many activities for Thai women to join and experience Veet touchable smoothness in months to come.” Veet welcomes the upcoming Valentine's Day with a special activity for ladies, “Veet Valentine’s Makeover”, inviting women to join the activity on www.veetvalentinemakeover.com. 10 luckiest girls gets the chance to change their looks by professional stylist team before joining a mini-fashion show and a special photo shoot session with Veet’s brand ambassador, “Koi - Ratchawin Wongviriya” and 2 hot celebrities – Pong - Nawat Kulratanarak and Pope Tanawat Wattanaputi. In the event, Veet invites special guest; supermodel Si - Phitsinee Tanwiboon who is tapped to reveal some tips about how to take good care of her good look. She said “Modeling is my life. Therefore, I have to work hard to keep my good shape and be healthy. The most essential thing is to have healthy and smooth skin, particularly the skin at my arms, legs as well as my underarms. To have smooth and healthy skin around those parts of my body gives me confidence to do everything during the day. Besides, Thailand is a tropical country. Thus, it allows us girls to dress up fashionably with shorts, sleeveless or mini-skirts revealing our beautiful & smooth skin. So, we should not overlook the importance of having visibly clear and smooth skin which will ensure our beauty femininity and enhance our confidence.” As for Pong - Nawat Kulratanarak and Pope Tanawat Wattanaputi, they share some thoughts about the kind of women they find attractive, “A woman who is beautiful, in ouropinion, may not be the one who dresses well or have great body. We love women who pay attention to small details like the ones who always take care of their skin making it visibly clear and smooth. That’s something we consider very charming and beautiful.” Let’s have a touchably smooth skin experience with Veet Hair Removal Cream. Easy to use in just 3 minutes. Also, it helps restore your skin hydration without irritating your skin. Veet Hair Removal Cream is now available in leading supermarkets and convenient stores nationwide in 2 sizes: 25g for 65 baht and 50g (normal skin only) for 119 baht. About Reckitt Benckiser (Thailand) Reckitt Benckiser is the world’s largest manufacturer of household, healthcare and personal products; operating in over 60 countries and its products are in over 180 countries. Thailand portfolio of brands includes Dettol, Shieldtox, Strepsils, Vanish, Air Wick, Clearasil, Finish, Brasso, Gaviscon, Nurofen, Durex, Scholl and Veet. -KPA- Click for photo release at www.thaipr.net

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