element14 introduces Analog Devices’ New Products Express programme in Asia Pacific

Programme offers engineers the latest product offerings from Analog Devices with fast delivery and no minimum quantity element14 (formerly Farnell), the first electronic component distributor that fuses commerce and community, today announced the launch of Analog Devices’ New Products Express programme. The initiative focuses on introducing the latest Analog Devices products to electronic design engineers with no minimum quantity and next day delivery for most cities in Asia pacific. With the launch of this programme, engineers in Australia, China, India and Singapore will be able to purchase the newest components from a wide spectrum of Analog Devices product categories with 24/5 customer service and 24/7 online technical support via element14. As the region’s electronics manufacturing sectors continues to grow, Analog Devices and element14 have introduced this new programme to expedite the delivery of the latest technologies to Asia Pacific. It will enable design engineers, as well as maintenance and repair professionals, to access and incorporate the components into designs. This new initiative aims to enhance the quality of the end-products as well as to improve the products’ time to market. “Asia Pacific continues to be an increasingly important market for us and we are committed to bring the latest technology and the highest quality products to our customers in this region,” says Howard Cheng, Vice President for Asia Sales & Marketing, Analog Devices. “element14’s established distribution network and support services further complement our business strategies and deliver our latest products to engineers in the shortest amount of time.” “With this initiative, we will be able to provide the latest products from Analog Devices to meet the dynamic requirements that engineers face today due to the rapid evolution of technology,” says William Chong, Regional Director of Supplier Marketing, element14, Asia Pacific. “In addition, our personalised services and support from technical experts as well as ready access to technical datasheets ensure that engineers are armed with the necessary knowledge to optimise the product usage.” element14 has one of the broadest ranges of Analog Devices products in stock in Asia Pacific with over 2000 Analog Devices products available for next day delivery for most cities. High precision analog, amplifier, comparator, sensors and power management are some of the key technology categories that element14 offers and the products cover major industries such as motor control, instrumentation, medical and multimedia equipment. Key products in stock Synchronous Buck Controller with Constant On-Time and Valley Current Mode ADP1874 and ADP1875 are versatile power management solutions that provide superior transient response, optimal stability, and current-limit protection by using a constant on-time, pseudo fixed frequency with a programmable current control scheme. In addition, these devices offer optimum performance at low duty cycles by using a current mode control architecture which allows them to regulate output voltages to as low as 0.6 V. Besides power management components, element14 also offers data convertors such as the Dual IF Receivers AD6643 (60mHZ) and IF Diversity Receivers AD6649 (100mHZ). The AD6643 is designed to support multi-antenna systems in telecommunication applications that require high dynamic range performance, low power, and small size. The device consists of two high performance analog-to-digital converters which include an integrated duty cycle stabilizer that maintains excellent performance throughout its operations. The AD6649 is a mixed-signal intermediate frequency receiver consisting of dual 14-bit, 250 MSPS ADCs and a wideband digital down converter. It is designed to support communications applications where low cost, small size, wide bandwidth and versatility are desired. Amplifier components such as AD8283 Radar Receive Path Analog Front End 6-Channel LNA/PGA/AAF with ADC is also available in element14’s product portfolio. Designed for low cost, low power, compact size, flexibility, and ease of use, this component contains six channels of a low noise preamplifier and an antialiasing filter, all integrated with a single 12-bit analog-to-digital converter. The channel is optimized for dynamic performance and low power applications. For more information, please visit http://th.element14.com/analog-devices For more information visit the website at http://www.analog.com/en/index.html The intellectual property in these logos, tradenames and trademarks is owned by their respective owners. Media please contact: Chanidapa Panyaphonseree Spark Communications Tel: 0-2653-2717-9 Fax: 0-2653-2720 E-mail: [email protected]

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