Thailand to be the First to Host “INTERCOLOR Conference” in the Region With 13 World’s Influential Gurus in Color Trend

inFASH is to host INTERCOLOR Conference Bangkok 2010 for AW2012/13 during November 28 – December 2, 2010 at Bangkok Art and Culture Center, expecting color gurus from 9 member countries around the world to join and bring about the trend of color schemes, mood & tone, materials and inspiration behind them which will be used in many industry during Autumn/Winter 2012/13, or 24 months before the season arrives. Mr. Pradit Ratanawijitrasilp, Executive Director of Thailand Institute of Fashion Research (inFASH), Rajamangala University of Technology Krungthep reveals that Thailand is the first in South East Asia to hold the INTERCOLOR Conference and the third in Asia, after China and Japan. During closed sessions of the conference, in which only 2 representatives from each member country allowed to participate, interdisciplinary group of color experts will exchange points of view to give direction and identify the color trend of the world in the next couple years. The conclusion from the conference will come in form of so-called “Intercolor Color Card” containing ‘an essence’ of all the ideas ranging from color scheme, inspirations, material and general development in lifestyle to be adapted and used in trend development in many relating fields such as textile, apparel, fashion or such industries as automotive. “Nevertheless, to interact with people outside the color experts, there will be one –and the only- seminar in this conference that is designed and opened to public. It is called ‘Local Colour Concepts Influence International Trend,’ in which nine color experts will present their ideas on how local unique culture and lifestyle can influence international trend in this globalized era. Making presentation in the seminar will be representatives from China, Finland, France, Germany, Italy, Japan, Korea, Portugal and Thailand,” adds Mr. Pradit. “Attending this seminar, participants will be able to foresee the trend of the world and understand how creativeness plays a part in translating “local color” into inspiration and eventually a content to be used in reality around the world.” The “Local Colour Concepts Influence International Trend” will take place on Monday November 29, 2010 from 9.30 am -12.45 pm at Bangkok Art and Culture Center. Tickets are available at inFASH at 1,000 baht, including Trend Book of 2012, value of THB 5,000. For more information, please contact inFASH at Tel. 0 2286 9600 or www.infash.rmutk.ac.th. About INTERCOLOR INTERCOLOR is a non-profit organization founded for more than 40 years with selected 13 member countries with color expertise and/or potential to contribute into the color trend of the world, due to creativeness and rich culture and distinctive lifestyle. These member countries will gather on bi-annual conference to exchange points of view to give direction of seasonal and overall views on color and the general development in lifestyle as a basis for trend development. After each gathering, members will take home the “INTERCOLOR Color Card” in original with explanatory text and all members’ color concepts in short form. With those materials, they will work as a source of further development and helps make decisions for different fields regarding color trend. About inFASH Thailand Institute of Fashion Research (inFASH) was founded and firmly formed into a flexible and objective-oriented public organization with contribution on resource and facilities with fully-equipped technology of Rajamangala University of Technology Krungthep. inFASH aims to research, develop and integrate fashion academic knowledge with industry know-how in order to upgrade Thailand’s fahion and textile industry into world-class fashion product development center and fashion education center of ASEAN. For more information, contact: Kittisak Anansitichok, Siwat Phetpiboon 124 Communications Consulting Tel. 0 2718 1886 Ext. 215, 157

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