Asia’s biggest sports content provider clinches two Gold & one Silver medal at Promax Asia Awards & launches two new creative campaigns
ESPN STAR Sports continued to make its mark in the creative arena, winning three awards at the recent Promax Asia Awards by clinching the Gold award for the Best Sports Campaign category (Formula One), and sweeping the Gold and Silver awards in the Best Sports Promo category for the Formula One and French Open respectively.
The awards highlight ESPN STAR Sports’ continued commitment to on-air promotional excellence across various categories, heightening its reputation as one of the top awarded organizations in Asia over the years at the PromaxBDA Asia and the Promax/BDA International Awards.
Said Paras Sharma, Senior Director, Marketing & Corporate Communications, “Our channel branding and communication is driven with an aim to get the right message across to a broad spectrum of sport fans across the region while highlighting the key value proposition of our premium sports content. What makes this win heartening and significant is that these promos have not only won accolades from the creative community, but that they have been very focused and synergized with our overall marketing strategy across multi-cultural and multi-lingual Asian markets..”
Continuing its creative and innovative approach to its campaigns, ESPN STAR Sports recently launched two new on-air ads for its original football programmes, ‘Scorecast’ and ‘Monday Night Verdict’, leveraging on cultural references and popular football personalities in a novel manner.
Scorecast gives football fans the most informed and analytical opinion and predictions on the games and this concept has been brought to life by showing how practitioners of other traditional modes are losing their business with the advent of Scorecast.
The ad for Monday Night Verdict, positioned as the most definitive football programming that gives fans the most candid opinion on the game, reinforces the forthright personalities of it two football pundits Steve McMahon and Shebby Singh through their daily interactions with people from various walks of life.
All the above promos have been conceptualized and produced by the ESPN STAR Sports team.
ESPN STAR Sports’ award winning campaigns at the Promax Asia Awards and the new promos can be viewed below:
- Gold - Best Sports Campaign category (Formula One)
- Gold - Best Sports Promo (Formula One)
- Silver - Best Sports Promo (French Open)
- Scorecast
- Monday Night Verdict
About ESPN STAR Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia's biggest sports content provider, ESPN STAR Sports combines the strengths and resources of its parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to fans across multiple platforms.
ESPN STAR Sports features a comprehensive portfolio of multimedia assets including its television networks (ESPN, STAR Sports, STAR Cricket, ESPNEWS, ESPN HD), broadband network (ESPN Player), digital content services (espnstar.com, mobileESPN), and its on-ground Event Management Group with the aim to engage and entertain sports fans anytime, anyplace.
ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to a cumulative reach of over 300 million viewers in Asia through its 21 television networks and 1 broadband network, each localized to deliver differentiated programming to meet diverse needs of Asian sports fans.
Issued by: ESPN STAR Sports
Through: Edelman Public Relations Worldwide Sdn.Bhd
For more information, please contact:
Ungkana Boonsawat / Ekarat Jenkijjaroenchai
Total Quality PR (Thailand) Co., Ltd.,
Tel: +66 (0) 2260 5820 ext 125 / 123
Email:
[email protected] /
[email protected]