Nestle Professional Thailand to introduce the latest innovation “Nestle Sweet Time”

Nestle Professional Thailand to introduce the latest innovation “Nestle Sweet Time” – first powdered sweetened beverage enhancer In the world, invented and developed by Nestle - Product truly created to serve beverage and coffee vendors - Nestle Professional Thailand has exhibited its far-sighted potential in shaping the modern retail beverage business through the latest innovation “Nestle Sweet Time”, the world’s first sweetened beverage enhancer in powder format developed for beverage and coffee operators. The powdered condensed milk is better in terms of convenience and storage when compared with conventional type of condensed milk. Mrs. Veronique Cremades, Executive Director of Nestle Professional Indochina, disclosed that Thailand became the first country in the world for Nestle to start marketing Nestle Sweet Time, sweetened beverage enhancer in powder format created especially to operators. “Despite the vast resources of Nestle around the world, Nestle Sweet Time is invented and developed by Nestle people in Thailand, where the out-of-home consumption immensely requires high volume of sweetened condensed milk. This is why Thailand is selected as the first country to launch this innovative product. The rest of the world is expected to follow soon,” she said. “At present, the market for sweetened condensed milk and sweetened beverage creamer in Thailand values at over 6 billion baht, on the ratio of 40:60 for sweetened condensed milk and sweetened beverage creamer respectively. Most of the consumption depended on who we call beverage and coffee stalls serving hot and cold beverages to customers on the side walk or inside coffee shops. These users of sweetened condensed milk are the prime customers of Nestle Professional,” she added. Nestle Sweet Time comes in powdered form and developed entirely by Nestle. It helps make coffee and beverage rich and creamy; and very convenient for professional beverage making by beverage vendors and coffee shops. The powdered form makes it easy to use and store without the unwanted stickiness. It can be kept for a long time without losing its richness and sweetness. Nestle Sweet Time is available in 1,000 g package in a one dozen box at all Nestle Professional distributors nationwide and all Makro branches starting middle of August. Click for photo release at www.thaipr.net

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