3Com Corporation today announced its strategy to enter the large enterprise market with its broad, new portfolio of H3C solutions. Through this new strategy 3Com will enable larger enterprises nationwide to benefit from a new level of price/performance and innovation that is long overdue in the enterprise networking market.
Overview of 3Com and Its Three Brands
3Com has three global brands - H3C, 3Com, and TippingPoint - that offer high-performance networking and security solutions to enterprises large and small. The H3C enterprise networking portfolio targets large enterprises and service providers. The 3Com product portfolio targets enterprises at all sizes including large to small while TippingPoint network-based intrusion prevention systems and network access control solutions deliver best-of-breed security.
“With the new, young, broad H3C enterprise portfolio, I believe 3Com can better meet the unique needs of large enterprises in the marketplace” said Chingchai Maketipphachai, Country Manager of 3Com Thailand.
Today, 3Com Thailand outlined its aggressive plans to expand into the large enterprise market with its broad, world-class H3C networking portfolio, bringing “no-compromise” networking with a new level of price / performance and innovation to the Thai market. Additionally, 3Com aims to disrupt the industry status quo by challenging the outdated and proprietary offerings that are too costly to purchase and difficult to manage.
With H3C’s comprehensive enterprise networking portfolio including LAN, WAN, wireless, network management, security and more, the H3C portfolio compliments the 3Com and TippingPoint brands perfectly.
“In Thailand, we are ready to address the needs and strengthen large enterprise networking with H3C’s comprehensive, end-to-end enterprise networking product portfolio. We will also help elevate and set new standards for price / performance; energy efficiency; with lower Total Cost of Ownership (TCO),” added Maketipphachai.
H3C’s Success in China and the Rest of the World
The continuing commitment to innovation and strong R&D platform based on global technology, talents, experience and quality management has empowered H3C’s market leadership in China resulting in market share of over 30 percent. The company leverages more than 2,600 world-class engineers to develop industry-leading networking solutions with 15 percent of revenue invested in R&D. Moreover, 3Com has more than 1,600 original invented patents with 99.999 percent verified quality guarantee. With all of the above, 3Com has gained wide acceptance among many of the prominent companies and organizations both in the governmental and public sectors who have deployed H3C enterprise networking solutions to help run their business, including Beijing Capital International Airport, Bank of China, Agricultural Bank of China, China Construction Bank and Industrial and Commercial Bank of China.
Furthermore, 3Com is supporting major enterprises worldwide in each industry covering transportation, education, finance, government, manufacturing, telecommunications, and utilities such as:
? South Africa Department of Home Affairs;
? SNCF, the national railway of France;
? Malaysian Administrative Modernization and Management Planning Unit (MAMPU);
? Samsung Fire and Marine Insurance (South Korea); and
? Instituto Mexicano del Seguro Social
? The Information Technology Company of the State of Cear? – ETICE (Brazil)
H3C in Thailand
3Com Thailand has capitalized on the global 3Com strategy by bringing H3C solutions to large enterprises for more than two to three years. The strategy will help broaden 3Com’s customer base further into large enterprises. With the integrated, comprehensive enterprise networking portfolio of H3C, 3Com has responded to the demands of today’s enterprises. 3Com’s current customers will also benefit from a more comprehensive networking portfolio that can address the needs of enterprises with a broader range of products. For potential customers, 3Com provides extensive solutions that can deliver on customer demands. And for customers of other vendors, 3Com provides an unmatched breadth of choices that fulfill the need for top value, high quality and world-class customer service and support.
3Com Thailand is proud to have been selected, last year, to install H3C networking solutions for some of the country’s major large enterprises in both state and public sectors including:
• Governmental sectors:
• TOT
• Port Authority of Thailand
• Ministry of Industry
• Financial sectors:
• Siam City Bank
• Krung Thai Computer Services
Moving Forward and Marketing Strategy of 3Com – H3C in 2009
This year, 3Com’s marketing strategy will focus on three key segments including state enterprises, service providers and large enterprises. With a highly skilled and certified direct-touch sales team, working closely with elite partners authorized to sell H3C products, 3Com can provide customers with a deep knowledge of both 3Com and H3C products and solutions.
In terms of customer service and support, 3Com is committed to providing a new level of customer intimacy, responsiveness and flexibility, underscored by the stability of being a $1.3 billion, profitable, global organization, dedicated to ensuring that customers are served with a global standard of service quality.
With integrated marketing communications and market penetration strategy to enter into the large enterprise market with new H3C solutions, 3Com can extensively fulfill the needs of all key segments including education, state enterprise, finance, hospital, and utilities, with a broad range of products and solutions.
“The integration and collaboration of the 3Com brands will support our strategy and success in Thailand. Additionally, the H3C brand will also provide customers with great price / performance value featuring the highest level of security. In the meantime, with its commitment to innovation, 3Com can rapidly bring clear business benefits of H3C solutions to customers. This year, 3Com will continue to aggressively expand on this solid foundation. We believe that with our ongoing, strong R&D drive along with the proven experience in each industry, enterprise networking expertise and world-class support capabilities of engineers, 3Com can definitely achieve its goals,” concluded Maketipphachai.
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